Slowly but steadily, Corona Light has been packing up its beach bag and moving into the city; leaving Corona Extra to be the on-the-beach go-to. It started back in the summer of 2010, with a Corona Light TV spot that focused not on a hot, sunny, quiet beach, but an evening party scene on a sandy island.

Then in 2011, Corona Light got completely out of the sandbox and moved to the rooftops of LA. The setting of this spot, though, is poolside and still has a summer vibe.

This year, Corona Light has returned from vacation to the bar scene of a town near you. This new campaign pits Corona Light directly against “brown bottle beer,” urging consumers to break out of the monotony of day-to-day life and trade your go-to Light for “A Refreshing Change of Beer.”

Save for a little sunshine at the very end of the spot, this Corona Light commercial completely changes the positioning of the brand. No longer only for long beach days or summer night barbecues, Corona Light is now the beer that turns any ordinary day into a good time. Targeting the young, working male (who may just be transitioning from college life to the real world) through springtime playoff games and on ESPN, I think it’s fine to let Corona Extra hold down the umbrella on the beach. Move over Bud Light, I think tonight I’ll be ordering a Corona Light at my local haunt.

What do you think about this iconic Corona brand completely changing its image?