A recent study revealed in eMarketer showed that while the majority of company execs feel that a Social Media Strategy is necessary, an alarming number don’t see Social as a top strategic priority for their business.

The survey determined that 80% of companies with at least 100 employees or more will use social networks to integrate into their marketing mix in 2011. The study also found that this number will rise in 2012, with strategy becoming increasingly sophisticated. The study also showed that 78% of business executives found that a Social Media Strategy was “somewhat or very important to the future success of their business.”

However, what was surprising was that only 27% of those surveyed considered a Social Media Strategy to be a “top strategic priority.” Are you among this 27%?

If you think that luxury brands don’t need Social Media, think again. This doesn’t mean you need to abandon the rest of your marketing efforts and put them all into Social Media. But if you want to remain competitive, you need a solid Social Strategy in your mix. It might mean you start Tweeting relevant content to your current consumers and target audience. Or that you use Facebook in a more exclusive way than brands with more mass appeal do. It might mean creating your own form of Social Media. Or all of the above.

The marketing and media landscape has changed so significantly in the past few years, that Social cannot be ignored. It’s use is mainstream, with more and more adults ages 40 and up (even Boomers) adopting Social Media every day.

This train moves pretty fast, but if you figure out the right way to climb aboard, you’ll get to your destination – and beyond.