In a bit of not-so-surprising news, a recent report by Pew Internet & American Life Project validated what many in the industry have seen coming:  tablet usage is exploding.

According to the report:

The share of adults in the United States who own tablet computers nearly doubled from 10% to 19% between mid-December and early January and the same surge in growth also applied to e-book readers, which also jumped from 10% to 19% over the same time period.

Read the full report here.

In fact, they are now predicting that wireless traffic will possibly reach 10.9 exabytes per month by 2016. You could try to figure out what an exabyte is, but it’s probably better to think about what all this means for your brand.

Is your brand tablet-friendly? Contact us today to find out how you can best prepare for this shift.