Being the sap that I am, I found it hard not to cry during this commercial. This ad proves that less is more. All it takes is a timeless song performed by one voice and simple footage to capture vulnerability, beauty, and peace. It doesn’t get much more powerful than this.

The campaign was tied to an online holiday e-card campaign, which allowed visitors to the Pampers site to create a customized holiday card based on the commercial. For every e-card sent, Pampers donated $1 to America’s Second Harvest.