Perhaps some New Year’s resolutions don’t come to fruition, but this may be one that most can follow through with. Just two years after Prohibition was lifted in the United States, this Guinness ad suggested trying a glass of Guinness “at meal or bedtime, once a day, for a month.” With the consumption of alcohol legal once again, Guinness sought to separate itself from a wide range of competitors, not to mention ensure a steady stream of sales!

Body Copy:

Most New Year’s resolutions are concerned with giving up something that we are used to. At best it isn’t easy. 

But there is another kind of resolution which may do us just as much good, and which may be very easy. The special one which we have in mind is to take a glass of Guinness every day.

If this seems to agreeable a resolution, we can only say, that of the millions of men who have drunk Guinness all their lives, few began to take it simply because they felt like having one at the moment. They began to take it because it was so strongly recommended by friends that they felt they were missing something good. But in America, time and prohibition have separated many friends, and bred other habits.

Hence our New Year’s suggestion: try this natural, old, mellow brew at meal or bedtime, once a day, for a month.

And if you do, quite apart from its special merits, see if it doesn’t make your other resolutions easier to handle.

FUN FACT: A perfect pint of Guinness should take 119.53 seconds to pour. (Source: Bars & Bartending)

Cheers to a happy 2016 from all of us at Mascola Group!