I’ll admit, up until a few weeks ago I didn’t realize K-Mart was still in existence. The last K-Mart I entered was within a mile of a Caldor, a Child World and a Bradlees (3 northeast chains which have since gone the way of the Dodo bird). Now thanks to a new viral video, K-Mart [...]
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Can K-Mart Capitalize on Their “Ship My Pants” Buzz?
Posted in Have you seen?
Posted by John Paul Grego on April 30, 2013
http://mascola.com/insights/can-k-mart-capitalize-on-their-viral-video/
The Evolution of Super Bowl Spots: Male Grooming
A lot of talk about old Super Bowl ads revolves around beer, soft drinks and investment companies, but if we look at male grooming ads over the years, we can get a real sense of what mattered during that time period. 1970, Gillette Techmatic Razor. The gist: facial hair = manliness. 1973, Noxzema. Did [...]
Posted in Have you seen?, Our Favorite Super Bowl Spots
Posted by Michelle Yue on January 31, 2013
http://mascola.com/insights/the-evolution-of-super-bowl-spots-male-grooming/
Our Favorite Super Bowl Spots: Volkswagen, 2011
Kaitlin’s Pick: “The Force” If you’ve ever dressed up as your favorite character and tore around the house, hoping that somehow, your costume would give you powers, then you understand the magic of this 2011 Super Bowl commercial. I know that doesn’t explain what Star Wars has to do with Volkswagen, but it certainly demonstrates [...]
Posted in Our Favorite Super Bowl Spots
Posted by Kaitlin Randall on January 25, 2012
http://mascola.com/insights/our-favorite-superbowl-spots-volkswagen-2011/
How Your Internal Creative Team Can Ruin Your Business Plan
There are two types of creative people (and let me clarify that by creative people, I mean art directors and copywriters) – the kind with drive and the kind without drive. More often than not, the ones with drive work at agencies or think tanks, and the ones without drive work in the internal marketing department [...]
Posted in Have you considered?
Posted by Michelle Yue on January 23, 2012
http://mascola.com/insights/how-your-internal-creative-team-can-ruin-your-business-plan/
Truth in Advertising… No, Seriously.
Some of you may have seen the recent Chevrolet ad where a man is reunited with his beloved 1965 Chevy Impala that he was forced to sell years earlier due to financial difficulties. If you were like me, you assumed that the “Chevy True Story”, while probably based on actual events, was more of a [...]
Posted in Have you seen?
Posted by Vin DiGioia on November 30, 2011
http://mascola.com/insights/truth-in-advertising%e2%80%a6-no-seriously/
The Muppets Take America
It all started with a rendition of “Bein’ Green” on an episode of Glee three weeks ago. And then two weeks ago, during the Harry Potter marathon on ABC Family, it was the spoof of the same station’s Pretty Little Liars. And they’ve taken on pretty much every other blockbuster that’s come out in November, [...]
Posted in Have you heard?, Have you seen?
Posted by Lauren Leitch on November 22, 2011
http://mascola.com/insights/the-muppets-take-america/
The Brand Your Brand Could Be Like (or Not)
Have you ever heard of Isaiah Mustafa? He’s an actor. He played a bailiff on an episode of Ugly Betty back in 2008. Remember??? Wait, how about that cop that appeared in two episodes of Days of Our Lives in 2009? I thought that had daytime Emmy written all over it. I’m also lying. If [...]
Posted in Have you read?, Have you seen?
Posted by Vin DiGioia on August 12, 2011
http://mascola.com/insights/the-brand-your-brand-could-be-like-or-not/
The Greatest Rivalry in Sports History Now has a Commercial to Match
The three installments of New Era’s recently released “Yankees/Red Sox Rivalry” campaign may arguably be some of the greatest sports commercials of all time. That’s a bold statement considering most Americans may never see them. Yet what they lack in mass appeal, these spots make up for in authenticity and pure comedic genius. So what [...]
Posted in Have you seen?
Tagged Alec Baldwin, authenticity, John Krasinski, mlb, NESN, Red Sox, TV spots, viral video, Yankees, YES Network
Posted by John Paul Grego on June 22, 2011
http://mascola.com/insights/the-greatest-rivalry-in-sports-history-now-has-a-commercial-to-match/
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