Launched in June of 2004, Wealth TV is positioned as the only lifestyle and entertainment cable network that is primarily focused on creating wealth and spending your discretionary income on the finer things in life – most notably food, luxury clothes, cars, boats, and vacations. But as someone who regularly watches Wealth TV (in between [...]
All posts tagged travel
Is Wealth TV a Worthy Medium for HNW brands?
Posted by Greg Davis on June 6, 2013
http://mascola.com/insights/wealth-tv-and-hnw-branding/
The Three Silver Linings of 2012
When things look bad, I always try to pause and think about everything I have in life and how lucky and blessed I am to have them. There’s no reason why businesses shouldn’t take the same approach. So despite our fear of the looming Fiscal Cliff and weak holiday sales stats, let’s look at three [...]
Posted by Michelle Yue on December 27, 2012
http://mascola.com/insights/the-three-silver-linings-of-2012/
Luxury Destination Marketing: How a Great Resort Handled a Great Big Problem
I blog a lot about marketing and luxury destination marketing. In that process, I usually tend to focus on customer service and, many times, bad customer service experiences. I’ll readily admit that I am quick to name the companies and brands that drop the ball just when a customer needs them to solve a problem. [...]
Posted by Chuck Mascola on June 19, 2012
http://mascola.com/insights/luxury-destination-marketing-sagamore-resort/
Can Luxury Brands Save Foxwoods?
Bingo! That handbag you always wanted, that vacation, world-class entertainment, and gaming without having to take a trip to Vegas. That is what the western hemisphere’s largest resort/casino, Foxwoods, is hoping will soon take shape in the woods of Southeastern Connecticut. The 20-year-old Mashantucket Indian Tribe operated resort/casino has in the works an 85-store outlet [...]
Posted by Greg Davis on June 7, 2012
http://mascola.com/insights/can-luxury-brands-save-foxwoods/
Lower Income Affluents: They’re Baaaack!
If you own or run a hotel, cookware company, fashion house, or a restaurant, you may be nodding your head in agreement. According to Unity Marketing, these are the places where spending has been up this year among what they call HENRYs (High Earners Not Rich Yet) — those with incomes from $100,000 to $249,000. [...]
Posted by Michelle Yue on May 29, 2012
http://mascola.com/insights/lower-income-affluents-theyre-baaaack/
Fractional Jet Ownership Brands Know How to Play the Sponsorship Game
While watching the 2012 Tavistock Cup on the Golf Channel a few weeks ago, I noticed only a few key sponsors for this charity event. Other than the support from the four ultra-excusive country clubs – Albany, Isleworth, Lake Nona, and Queenwood – a select group of holes were also sponsored by four major luxury brands. These were Audemars [...]
Posted by Greg Davis on April 19, 2012
http://mascola.com/insights/fractional-jet-ownership-brands-know-how-to-play-the-sponsorship-game/
I’m Gen X, and I Could Buy and Sell You.
Don’t underestimate the spending power of Gen X. Sure, we’re not as big in number as Boomers or Gen Y. But our money is just as good, if not better. The women of our so-called “sandwich generation” are way more into beauty products than our moms ever were. Our small group still manages to account for 31% of all [...]
Posted by Michelle Yue on October 13, 2011
http://mascola.com/insights/im-gen-x-and-i-can-buy-and-sell-you/
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