Sometimes even Santa needs a designated driver. This was a more lighthearted approach to the usual bevy of “Don’t Drink and Drive” messages we get hit with over the holidays. Not too scary, but equally effective. Heineken continues to warn its customers of the dangers of driving under the influence. This year, they are getting [...]
All posts tagged The Ads of Christmas Past
The Ads of Christmas Past: Heineken (2009)
Posted by Michelle Yue on December 22, 2011
http://mascola.com/insights/the-ads-of-christmas-past-heineken-2009/
The Ads of Christmas Past: J&B Scotch (1990′s) “Ingle Ells”
If you were around in the 90′s, you probably remember this print ad. Or maybe you saw the billboard. Either way, this is a classic example of a simple, fun, and memorable message. And pay attention folks – there is no visual here. Not a single one. Just in case you can’t read the line at [...]
Posted by Michelle Yue on December 20, 2011
http://mascola.com/insights/the-ads-of-christmas-past-jb-scotch-1990s-ingle-ells/
The Ads of Christmas Past: Westinghouse Sun Lamps (1952)
What does every girl want for Christmas? Bling? Nope. A nice fur coat? No sir. We want fake tans that will be the envy of all our pasty-looking friends this winter. I shouldn’t mock – this is actually something I probably would have bought had I been a teenager in 1952. All you need is [...]
Posted by Michelle Yue on December 19, 2011
http://mascola.com/insights/the-ads-of-christmas-past-westinghouse-sun-lamps-1952/
The Ads of Christmas Past: Enzyte (2005) “Santa Bob”
As a copywriter, I generally shy away from puns and innuendos, but I feel there are some brands they can work for. Enzyte is one of them. I mean, if you’re going to talk about enhancement, why not have fun with it? This is the Christmas version of the “Bob” Enzyte series, with the famous [...]
Posted by Michelle Yue on December 16, 2011
http://mascola.com/insights/the-ads-of-christmas-past-enzyte-2005-santa-bob/
The Ads of Christmas Past: Norelco (1960′s) “Santa”
I can picture the creative meeting in my head: “Well, it kind of looks like a sleigh.” “George, that is brilliant — brilliant!” “Even our name says Merry Christmas.” Well, not quite. But I’ll let that one slide.
Posted by Michelle Yue on December 15, 2011
http://mascola.com/insights/the-ads-of-christmas-past-norelco-1960s-santa/
The Ads of Christmas Past: Jim Beam (1966)
No exclamation points. No sales language. Tons of white space. Could this really be an ad from the 60′s? Yup. The copy’s not great, but with James Bond taking up most of the page, who’s going to read it anyway? TRIVIA: While Sean Connery may be considered the iconic Bond, the longest serving James Bond [...]
Posted by Michelle Yue on December 14, 2011
http://mascola.com/insights/the-ads-of-christmas-past-jim-beam-1966/
The Ads of Christmas Past: Folgers (1986) “Peter Comes Home”
This ad may be super-cheesy. But admit it – you know ”Peter Comes Home” gives you the warm and fuzzies. Even if you’re not a super-sap, if you’re a coffee drinker, there is definitely something to be said about that first pot brewed on Christmas morning. I see this commercial and immediately long for that first cup. Not [...]
Posted by Michelle Yue on December 13, 2011
http://mascola.com/insights/the-ads-of-christmas-past-folgers-1986-peter-comes-home/
The Ads of Christmas Past: Lucky Strike (1955)
Why just say Merry Christmas when you can say “Happy Smoking” – 200 times!? This ad is truly a gem, not just because it’s a cigarette commercial, but because the spokeswoman actually acknowledges the package designer by name. Now that’s something you never see. You’ll notice the slogan “It’s Toasted” in the beginning of the spot. [...]
Posted by Michelle Yue on December 8, 2011
http://mascola.com/insights/the-ads-of-christmas-past-lucky-strike-1955/
The Ads of Christmas Past: Mojud Stockings (1951) “Make It Merry”
I must say this is quite racy for an ad in the early 50′s. I guess they needed a sexy illustration to detract from the very un-sexy product name (named for Mock and Judson, the company’s founders). Have you ever seen a jollier Santa?
Posted by Michelle Yue on December 7, 2011
http://mascola.com/insights/the-ads-of-christmas-past-mojud-stockings-1951-make-it-merry/
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