All posts tagged Technology

How Starwood, Audi, and Other Brands Are Bridging the Digital-Physical Divide

One thing the holiday season taught us was how wonderful it is when things come together. Be it family, friends, or that perfect new television and blue ray combo set you got on black Friday, convergence can be an amazing thing. Years ago when the technology was new, social media lived in its own world [...]

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by on January 3, 2013  •  Permalink
Posted in Have you considered?
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Posted by Maxwell Kale on January 3, 2013

http://mascola.com/insights/how-starwood-audi-and-other-brands-are-bridging-the-digital-physical-divide/

Retro Ad of The Week: Jerrold Universal Remote, 1974

Before there was the remote, there was “the box.” And, didn’t you know – it was the hottest thing since the calculator. Calculators are pretty hot, aren’t they?   FUN FACT:  Founder Milton Jerrold Schapp sold his interest in the company in 1967 and went on to become the first Jewish governor of the state of [...]

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by on September 14, 2012  •  Permalink
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Posted by Michelle Yue on September 14, 2012

http://mascola.com/insights/retro-ad-of-the-week-jerrold-universal-remote-1974/

Two Car Brands That Finally Get Their Customers

There’s something to be said about a real, tangible, intimate experience with a product, in an age where you can buy virtually anything online. From clothes to gadgets and even food, we put our trust in both products and service without actually seeing what we’re buying first-hand. And while shopping online can be efficient, there [...]

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by on June 6, 2012  •  Permalink
Posted in Have you heard?, Have you read?
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Posted by Kaitlin Randall on June 6, 2012

http://mascola.com/insights/two-car-brands-that-finally-get-their-customers/

Is Your Brand Strategy Getting Stale?

When you have a strategy that’s worked for a long time, it’s easy to get complacent. You think if business has always come to you, it will continue to do so. But just because you had a good brand strategy once does not mean it will be a good strategy forever more. Times change. Demographics [...]

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by on March 14, 2012  •  Permalink
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Posted by Michelle Yue on March 14, 2012

http://mascola.com/insights/is-your-brand-strategy-getting-stale/

Retro Ad of the Week: Movado, 1956

It’s a watch. No it’s a mini alarm clock. That winds when you open and close its attractive leather case. Okay, so the technology doesn’t seem great now. But in 1956, it was cutting edge stuff. And pretty sleek-looking too. If you want to see what it looks like in color, here’s a video posted [...]

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by on February 23, 2012  •  Permalink
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Posted by Michelle Yue on February 23, 2012

http://mascola.com/insights/retro-ad-of-the-week-movado-1956/

How to Squeeze Blood from a Stone: Appealing to the Surgical Shopper

It goes without saying that many consumers are doing a lot more online research prior to making purchases. If they do go to the store, they buy what they want and leave – they don’t window shop. Unemployment rates and tight budgets have only added fuel to the fire for these “surgical” shoppers. Retailers need to figure [...]

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by on October 27, 2011  •  Permalink
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Posted by Kaitlin Randall on October 27, 2011

http://mascola.com/insights/how-to-squeeze-blood-from-a-stone-appealing-to-the-surgical-shopper/

Why Luxury Department Stores Are Shaking in Their Designer Boots

When you compare notes between two of the most recent studies of affluent consumer behavior, you start to wonder about the future of the luxury department store. Unity Marketing’s latest survey revealed that while Barneys, Nordstrom and Bergdorf Goodman are favorites of the ultra-affluent (defined by Unity Marketing as those with incomes of $250,000 or [...]

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by on June 21, 2011  •  Permalink
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Posted by Michelle Yue on June 21, 2011

http://mascola.com/insights/why-luxury-department-stores-are-shaking-in-their-designer-boots/

TED Conversations : the thinking man’s social media.

TED.com, the online library for lectures from the non-profit Technology, Entertainment, Design Conference recently launched TED Conversations, their foray into the social media space.  As they put it “…a new social platform on TED.com that connects people for conversation, collaboration and debate. TED Conversations was designed and built from the ground up to foster meaningful [...]

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by on May 17, 2011  •  Permalink
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Posted by Nick Healy on May 17, 2011

http://mascola.com/insights/ted-conversations-the-thinking-man%e2%80%99s-social-media/