I recently came across an article by Dan Pallotta in the Harvard Business review entitled “A Logo is Not a Brand”. Pallotta does a great job of summarizing what it is that makes up a brand. Here at Mascola, we are constantly beating this drum. We often have to convince potential clients that just a [...]
All posts tagged small business
Brand Change Needs to Come from the Inside Out
Posted by Nick Healy on November 7, 2011
http://mascola.com/insights/brand-change-needs-to-come-from-the-inside-out/
8 Website Tips You Might Think You Already Know, But Odds Are You Don’t
Whether you’re a large brand or a local business, you likely already know that your website is invaluable to the promotion of your business. You may be satisfied with your flashy text, colorful photo gallery and relaxing accompanied audio. Don’t be. Especially if you’re a small business. At the time of this post, there are [...]
Posted by meghan miller on August 24, 2011
http://mascola.com/insights/8-website-tips-you-might-think-you-already-know-but-odds-are-you-dont/
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