Launched in June of 2004, Wealth TV is positioned as the only lifestyle and entertainment cable network that is primarily focused on creating wealth and spending your discretionary income on the finer things in life – most notably food, luxury clothes, cars, boats, and vacations. But as someone who regularly watches Wealth TV (in between [...]
All posts tagged luxury
Is Wealth TV a Worthy Medium for HNW brands?
Posted by Greg Davis on June 6, 2013
http://mascola.com/insights/wealth-tv-and-hnw-branding/
The Acura RLX Almost Does Luxury Right
I saw the new Acura RLX commercial on TV the other night, and I must say I love the concept but the payoff fell flat. Overall, the spot pokes a little fun at the use of the term luxury by applying it to everything from bedsheets to sugar cubes. But when the hero steps into [...]
Posted by Nick Healy on April 23, 2013
http://mascola.com/insights/acura-rlx-almost-does-luxury-right/
The Art of Tchotchke
As the College Bowl season is approaching, speculations are starting to emerge, not with who the Bowl-eligible teams will be, but what will be in the champ’s gift baskets. Whether it’s the PlayStation 3, the $420 Best Buy gift card or Beats headphones by Dr. Dre, the swag in these gift baskets will generate tons and tons of [...]
Posted by Lauren Leitch on November 13, 2012
http://mascola.com/insights/the-art-of-tchotchke/
Generate Revenue with a Tiered Program. The Wealthy Still Want Them.
There’s a suite at New York Presbyterian that’s been likened to The Four Seasons. And hospitals all over the Western world offer elevated birthing experiences for anyone who will pay. So if hospitals, which cater to the masses, can elevate their brands by creating different, more luxurious experiences for the wealthy, your brand probably can [...]
Posted by Michelle Yue on August 9, 2012
http://mascola.com/insights/generate-revenue-with-a-tiered-program-the-wealthy-still-want-them/
Can Luxury Brands Save Foxwoods?
Bingo! That handbag you always wanted, that vacation, world-class entertainment, and gaming without having to take a trip to Vegas. That is what the western hemisphere’s largest resort/casino, Foxwoods, is hoping will soon take shape in the woods of Southeastern Connecticut. The 20-year-old Mashantucket Indian Tribe operated resort/casino has in the works an 85-store outlet [...]
Posted by Greg Davis on June 7, 2012
http://mascola.com/insights/can-luxury-brands-save-foxwoods/
Luxury Watches and Threads on a Man Named ‘Bubba’?
PGA Tour championship golfer, and the latest champion of The Masters, Bubba Watson has been slowly changing the face of the game, partially through his shot making ability, partially through his open, honest emotional persona, and part through his fashion. Yes, fashion. The three-time Tour winner is sponsored by club-maker Ping (www.ping.com), designer apparel brand, [...]
Posted by Greg Davis on May 22, 2012
http://mascola.com/insights/luxury-watches-and-threads-on-a-man-named-bubba/
Luxury Tailgating? How the Rich Do Football.
Perhaps one of America’s favorite pastimes is tailgating – the art of cooking food, drinking beer, and listening to music while tossing around a pigskin outside a college or pro football stadium with anywhere from 40-100,000 of your closest friends all in the name of a good time. A recent trend that is popping up [...]
Posted by Greg Davis on August 31, 2011
http://mascola.com/insights/luxury-tailgating-how-the-rich-do-football/
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