For Marketers, Are Ebooks the New Whitepaper?

John Locke becoming the first independently published author to sell 1 million ebooks has many speculating: what is the future of publishing? Much like MySpace and iTunes revolutionizing the way that indie bands and musicians distribute their content, self-publishing programs like B&N’s PubIt! and Amazon’s Direct Publishing are igniting a trend of aspiring authors skipping the ordeal of [...]