Almost every industry has at least one annual gathering where all of the brands and companies you’ve ever heard of (and many you haven’t) come together to hock their goods. But the good majority of them don’t know much about trade show marketing. Whether you participate in a show that is strictly B2B or open to [...]
All posts tagged advertising
5 Ways to Stand Out at Your Next Trade Show
Posted by Nick Healy on May 1, 2013
http://mascola.com/insights/trade-show-marketing-that-stands-out/
JCPenney CEO Fiasco a Symbol of a Dying Brand?
JCPenney’s marketing problems are bigger than ever, if you can believe it. After denying rumors of his departure for weeks, JCPenney CEO and former Apple exec, Ron Johnson, parted ways last week and the market cheered, rising nearly 11%. Then, when it was announced that Myron “Mike” Ullman (Johnson’s predecessor) would be his replacement, JCP’s shares quickly dropped again by 6%. [...]
Posted by Lauren Leitch on April 16, 2013
http://mascola.com/insights/jcpenney-ceo-fiasco-a-symbol-of-a-dying-brand/
A Moment of Marketing Clarity: Marketing + Innovation
“Because the purpose of business is to create a customer, the business enterprise has two — and only two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” – Peter Drucker
Posted by Vin DiGioia on November 8, 2012
http://mascola.com/insights/a-moment-of-marketing-clarity-marketing-innovation/
When Your Brand Can Brag – and When It Can’t
Bragging is often frowned upon these days. Social media brought to the forefront what most ad agencies already knew: it’s all about the customer, not about the product. But some brands have earned the right to brag. Take Reese’s for example. They are perhaps the only brand that can get away with the one-word tagline: [...]
Posted by Michelle Yue on August 2, 2012
http://mascola.com/insights/when-your-brand-can-brag-and-when-it-cant/
Isn’t There a Boat Builder Out There That Knows How To Sell a Boat?
We all know that the two greatest days in the life of a boat owner are the day they buy it and the day they sell it. This is because owning a boat comes with a constant stream of hassles. That’s just the way it is. For boaters, the good simply outweighs the bad. And [...]
Posted by Chuck Mascola on July 26, 2012
http://mascola.com/insights/isnt-there-a-boat-builder-out-there-that-knows-how-to-sell-a-boat/
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