HOLIDAY POLL: What’s Your Favorite Holiday Special?
As soon as the Thanksgiving feast ends, the Christmas specials begin. Charlie Brown. Mickey. Rudolph. Everyone has a favorite. Each member of the Mascola team has picked a favorite and given their arguments for why their pick is the best special of all time. But you get to have the final say with your vote. […]
Creating Social Ads for the Holidays: All I Want For Christmas is Your Attention
If there’s one thing people love, it’s the holidays. The only thing they might love more is sharing their holiday experience with others. I bet you can open Instagram right now and find no less than 15 photos of your friends’ Christmas trees, holiday decorations, or impressive (albeit, at times, aggressive) outdoor light displays. Advertisers, […]
Retro Ad of the Week: Universal Studios, 1982
This retro Universal Studios ad wants you to see movies like you’ve never seen them before. And in 1982, you still could. In the early 1980s, movies were a BIG DEAL. It’s not that folks don’t enjoy movies now, but let’s face it. We’ve got HDTVs, thousands of cable channels, surround sound systems, etc. We […]
Reaching Your Museum Audience Anytime, Anywhere
Reaching your museum audience anytime, anywhere, poses a challenge for museums. But SFMOMA has achieved what few museums and tourist desintations have been able to do. They’ve managed to take their existing attraction and make it accessible, digestible, and exciting for a younger generation. Their newest campaign, “Send me SFMOMA” encourages audiences to text them […]