Insights for Destination & Leisure Marketers

Category: Consider This

3 Ways Augmented Reality Apps for Museums Keep the Turnstiles Turning

I have read it at least a dozen times: 2018 is the year of augmented reality applications. To be honest, I’m pretty sure I also read that at the start of 2017, too. Maybe that’s because the general public doesn’t always do what they are told to. While the technology to create augmented reality apps […]

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A Break from the Commercial Break

December 23 | Posted by: | Consider This, Seasonal

kind words

The year winds down. And the holidays take over our lives. Just when we should be slowing down and savoring the season, we are driven to do more, see more, spend more, experience more. Consider a quest for less. Maybe, in these final days of the year, we should try to focus on each other. […]

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Rolling the Dice With YouTube Ad Placement: Can Google Regain Trust?

Google has run into a controversy that caused some of America’s top advertisers, like Johnson & Johnson, Verizon and AT&T, to pull away from advertising on YouTube. The problem? Lack of choice when it comes to YouTube ad placement. Without choice, brands like these run the risk of appearing next to video content promoting terrorism and hate. Clearly, no one […]

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3 Marketing Predictions for 2017

marketing predictions 2017

After an unpredictable year in 2016, both in marketing and otherwise, it’s difficult to predict what’s coming next. In the past 12 months, we saw a complete upheaval of the way we consume information and interact with one other. All forms of communication were turned on their heads. Through the chaos, a few key marketing trends emerged […]

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