Did you know that email was around in 1981? (The first one was actually sent 10 years earlier). Did you know that it was powered by black magic? Despite its cheesiness, this is a good example of how B2B advertising doesn’t have to be all business and no fun. —> CHECK OUT MORE VINTAGE ADVERTISING FROM [...]
All posts for the month August, 2012
Now That’s How You Make an Olympic Logo
With the 2012 London Games over and done and all of the athletes gone home, we can also say goodbye to the much maligned logo that was created for this year’s Summer Olympics. Not only was the quality of the identity hotly debated, but I noticed a huge lack of its presence on-air during the [...]
Posted by Nick Healy on August 30, 2012
http://mascola.com/insights/now-thats-how-you-make-an-olympic-logo/
A Moment of Marketing Clarity: The Three Little Pigs
Unless you’ve been living under a rock your entire life, you know the story of the three little pigs. Have another look at it, except play around with the words. House = Business Big Bad Wolf = Uncertain Economy Pig = CEO (no offense to CEOs) Once upon a time there were three little pigs. [...]
Posted by Michelle Yue on August 29, 2012
http://mascola.com/insights/a-moment-of-marketing-clarity-the-three-little-pigs/
Come See the Smarter Side of Sears
Many people probably don’t realize this, but Sears has a lot going for it. Like highly-trained associates bearing iPads programmed with an exclusive app to help customers find the right products and even apply rewards points and check out then and there, without stepping foot in line. Like the option to receive an e-receipt instead [...]
Posted by Kaitlin Randall on August 28, 2012
http://mascola.com/insights/come-see-the-smarter-side-of-sears/
Luxury Brands Rock Instagram
A recent study done by Simply Measured, a company specializing in social media analytics, reported that 40% of Top Brands (Interbrand’s Top 100) are using Instagram. What’s more, the most active brands on the list are luxury brands. It’s not surprising that brands like BMW, Hermes and Tiffany have found an affinity for a social media vehicle that centers around [...]
Posted by Lauren Leitch on August 20, 2012
http://mascola.com/insights/luxury-brands-rock-instagram/
What Are All the Rich Kids Doing?
Are you a marketer trying to reach affluent and ultra-affluent 16-25 year olds? Then I have a website for you to check out! The Rich Kids of Instagram tumblr page is the spot for you to get an insider’s look into how they manage to spend their (parents’) disposable income. Started by an anonymous user, [...]
Posted by Nick Healy on August 15, 2012
http://mascola.com/insights/what-are-all-the-rich-kids-doing/
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