Take a moment to step out of the market in which you operate directly and look at the verticals that surround you – think of it as an out-of-market experience. Instead of focusing on your competitors (although it is important to have an edge on them), consider brands that yours can relate to, that you’re not in [...]
All posts for the month February, 2012
Which Brand Is Your Brand Most Compatible With?
Posted by Kaitlin Randall on February 29, 2012
http://mascola.com/insights/which-brand-is-your-brand-most-compatible-with/
For Small Businesses, Customer Service Can Make or Break You
How do so many companies miss the need to provide their customers with the most basic deliverable during the business transaction ? Shopkeepers through the ages understood that the customer is not only buying the product or service that their shop was selling, but they are purchasing the experience and all that comes, or should [...]
Posted by Chuck Mascola on February 28, 2012
http://mascola.com/insights/for-small-businesses-customer-service-can-make-or-break-you/
Customer Service to the Affluent: Don’t Overdo It
In Pretty Woman, Julia Roberts’ character is disrespected by a saleswoman in a posh store. An embarrassed Julia leaves, only to return the next day with her wealthy hero, played by Richard Gere, who promptly urges the apologetic store manager to ramp up the customer service that was denied to Julia: “I think we need [...]
Posted by Chuck Mascola on February 24, 2012
http://mascola.com/insights/customer-service-to-the-affluent-dont-overdo-it/
Dux Beds, Your Radio Spots Are Funny
Not because they are supposed to be, but because every time I hear them, I can’t help but think of famous SNL alum, Molly Shannon. Those of you who listen to CBS radio have heard spots for Duxiana fairly frequently over the years. In the past month or so, they’ve introduced these new spots, which [...]
Posted by Michelle Yue on February 17, 2012
http://mascola.com/insights/dux-beds-your-radio-spots-are-funny/
The Tablets Are Coming! The Tablets Are Coming!
In a bit of not-so-surprising news, a recent report by Pew Internet & American Life Project validated what many in the industry have seen coming: tablet usage is exploding. According to the report: The share of adults in the United States who own tablet computers nearly doubled from 10% to 19% between mid-December and early January [...]
Posted by Vin DiGioia on February 15, 2012
http://mascola.com/insights/the-tablets-are-coming-the-tablets-are-coming/
Does Long Format Video Work for Online Ads?
TED.com seems to think so. If you’ve watched any of their video lectures, you’ve probably noticed that they are one of the few places online that does not force the viewer to sit through a 15- or 30-second advertisement before their video starts, and it does not have ads overlaid on the content while it is [...]
Posted by Nick Healy on February 14, 2012
http://mascola.com/insights/does-long-format-video-work-for-online-ads/
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