Being the sap that I am, I found it hard not to cry during this commercial. This ad proves that less is more. All it takes is a timeless song performed by one voice and simple footage to capture vulnerability, beauty, and peace. It doesn’t get much more powerful than this. The campaign was tied [...]
All posts for the month November, 2011
The Ads of Christmas Past: Pampers (2006) “Peace on Earth”
Posted by Michelle Yue on November 30, 2011
http://mascola.com/insights/the-ads-of-christmas-past-pampers-2006-peace-on-earth/
The Ads of Christmas Past: Colt Guns (1939)
Note to marketers: Probably best not to run ads like this in a down economy. Besides, any 80′s movie buff knows that guns and Christmas don’t mix:
Posted by John Paul Grego on November 29, 2011
http://mascola.com/insights/the-ads-of-christmas-past-colt-guns-1939/
Will Best Buy Prevail by Throwing Santa Under the Sled?
It’s official – the holidays are here. And even though they say it’s better to give than to receive, many retailers are expecting a lot in return for their hefty advertising budgets. The more you give, the more you get. Well, one daring retailer is putting this theory to the test with a brand new, [...]
Posted by Kaitlin Randall on November 29, 2011
http://mascola.com/insights/will-best-buy-prevail-by-throwing-santa-under-the-sled/
The Ads of Christmas Past: Coke (1971), “I’d Like to Teach the World to Sing”
The clothes may be outdated, but the message is still relevant. Perhaps now more than ever. The creative vision for this spot began when a plane was diverted to Ireland because of fog. You can read the whole story here.
Posted by Michelle Yue on November 28, 2011
http://mascola.com/insights/the-ads-of-christmas-past-coke-1971-id-like-to-teach-the-world-to-sing/
Is Christmas Commercialism Such a Bad Thing?
It happens every year. The Christmas decor and merchandise start creeping into the department stores and the holiday TV spots start airing. Many say it creeps earlier and earlier every year. There is one store though that refuses to give way to the holiday push until it’s official. Haute department store Nordstrom puts it’s Jimmy Choo-clad foot down and [...]
Posted by Lauren Leitch on November 25, 2011
http://mascola.com/insights/is-christmas-commercialism-such-a-bad-thing/
Stop Salivating Over Potential Holiday Sales for Just a Second
I know, I know. You’re excited at the prospect of affluent shoppers opening up their purses in your stores or on your website. It’s exciting stuff. We’re all hoping that the sales predictions will be true. But even if they’re not, you - the head honcho, marketer extraordinaire, or whatever you may be – have things [...]
Posted by Michelle Yue on November 23, 2011
http://mascola.com/insights/stop-salivating-over-potential-holiday-sales-for-just-a-second/
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