Are you a marketer trying to reach affluent and ultra-affluent 16-25 year olds? Then I have a website for you to check out! The Rich Kids of Instagram tumblr page is the spot for you to get an insider’s look into how they manage to spend their (parents’) disposable income. Started by an anonymous user, the feed pulls photos from multiple Instagram users and fittingly puts them inside an over-sized guilded picture frame. I learned a few things: the Rich Kids love expensive champagne, yachts, sports cars and private planes.
In all seriousness, this is not going to get you any great insights into their lifestyle. You’ll do just as good a job of imagining all the things you saw in the movies about rich people and will come to similar conclusions. But it’s good for a laugh.
One thing these up-and-coming CEOs and politicians should consider: if they want to secure their future, they’d better change their privacy settings quickly or stop posting pictures that the “99%” can use against them later in life.