Whether you’re a Marketing Manager or CMO, for a 10-person company or a Fortune 500, if your brand doesn’t have a Standards Guide then you need to develop one – immediately. Today more than ever, you need to be able to point to a set of rules for how you communicate to the world beyond [...]
All posts tagged website
The Importance of the Brand Standards Guide
Posted by Nick Healy on December 6, 2012
http://mascola.com/insights/the-importance-of-the-brand-standards-guide/
If You’re Not Doing E-Commerce, You Should Be
If you own a business, you hang on every word uttered by business media. And it’s confusing. The sky is usually falling. And then it’s not. Spending us up. Then down. Then up again. Spending is up, but confidence is down. A roller coaster ride that never seems to end. It’s enough to make any [...]
Posted by Michelle Yue on September 4, 2012
http://mascola.com/insights/if-youre-not-doing-e-commerce-you-should-be/
Why Ads Are Like Foreplay
(Headline) the silent sweep of lips over the neckline (Visual) the kiss, slow, with tongue of course (Body Copy 1) the warmth of hands on the waist… (Body Copy 2) the hips… (Body Copy 3) the inner thigh… (Call to Action) anywhere that’s not quite “the spot,” but almost. Need a cold shower? Good. That [...]
Posted by Michelle Yue on May 25, 2011
http://mascola.com/insights/why-ads-are-like-foreplay/
Get your brand in a Tablet state of mind.
Consumers are starting to abandon their desktops and even laptops in favor of Tablets like the iPad and whatever all those other ones are called. I am one of these consumers. Unless I need to type up a document for work, I am sitting downstairs using my iPad, which affords me instant satisfaction, while my [...]
Posted by Michelle Yue on May 10, 2011
http://mascola.com/insights/get-your-brand-in-a-tablet-state-of-mind/
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