Most of the ads you see around the New Year are for champagne, focusing on New Year’s Eve. But in 1920, Wilson & Co. took a different approach. They used the opportunity to remind everyone about breakfast the next morning. FUN FACT: Thomas E. Wilson not only ran one of the biggest meatpacking companies in [...]
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Retro Ad of the Week: Wilson’s Bacon, 1920
http://mascola.com/insights/retro-ad-of-the-week-wilsons-bacon-1920/
Retro Ad of the Week: Hilton, 1970s
Not sure of the exact year on this one, but I’m posting it for pure comic value. While I could critique it, I’m guessing that you can figure out every little thing that’s wrong with this picture – not just the ad, but the decision-making process behind it as well. Nothing like a good chuckle [...]
http://mascola.com/insights/retro-ad-of-the-week-hilton-1970s/
Retro Ad of The Week: Bahama Out Islands, 1968
Targeted directly at harried New Yorkers, I think this ad is almost perfect for its time. For any time, really. I look at it, and I want to be the girl in the ad. Not just because she looks better in a bikini than I do, but because she hasn’t a care in the world. [...]
http://mascola.com/insights/retro-ad-of-the-week-bahama-out-islands-1968/
Retro Ad of the Week: Ballantine Ale, 1954
I’m surprising myself by liking an ad with no copy at all. But everything is so simply stated in the picture: if you want your men to get along swimmingly, you know what to serve. Typically in the 50′s, you’d see a line pretty similar to that plastered across the illustration. But the lack of [...]
http://mascola.com/insights/retro-ad-of-the-week-ballantine-ale-1954/
Retro Ad of the Week: Marlboro, 1941
“America’s Luxury Cigarette”? Where’s the cowboy? FUN FACT: Philip Morris launched the Marlboro brand in 1924 as a woman’s cigarette. After scientists published a major study linking smoking to lung cancer in the 1950s, Philip Morris repositioned Marlboro as a men’s cigarette. (Source: Wikipedia)
http://mascola.com/insights/retro-ad-of-the-week-marlboro-1941/
Retro Ad of the Week: Movado, 1956
It’s a watch. No it’s a mini alarm clock. That winds when you open and close its attractive leather case. Okay, so the technology doesn’t seem great now. But in 1956, it was cutting edge stuff. And pretty sleek-looking too. If you want to see what it looks like in color, here’s a video posted [...]
http://mascola.com/insights/retro-ad-of-the-week-movado-1956/
Retro Ad of the Week: Greyhound, 1941
I love looking at wartime ads, particularly from WWII. They offer a glimpse into an era that we will likely never experience again – when brands would come out and support the government’s war efforts. This Greyhound ad uses not only a dollar savings message, but a resource savings message. Not resources for the earth, [...]
http://mascola.com/insights/retro-ad-of-the-week-greyhound-1941/
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