Good slogans are memorable; great slogans are unforgettable. Numerous companies have used slogans that aren’t a statement, rather a question such as Klondike’s “What Would You Do For A Klondike Bar?” Verizon’s “Can you hear me now?” and the California Milk Processor Board’s “Got Milk?” While the original Klondike campaign in 1982 featured the jingle [...]
All posts tagged Verizon
The Ads of Christmas Past: Verizon (2009) “Island of Misfit Toys”
This is not only one of my favorite Christmas commercials – it’s one of my favorite commercials of all time. Period. I’ll admit, it’s partially because “Island of Misfit Toys” is my favorite scene in Rudolph the Red-Nosed Reindeer. But mainly it’s because it was such an ingenious way to express what was not too long ago a [...]
Posted by Michelle Yue on December 9, 2011
http://mascola.com/insights/the-ads-of-christmas-past-verizon-2009-island-of-misfit-toys/
Validating My Decision to Forgo the iPhone
Because of the announcement of the iPhone 4S last week, I was particularly intrigued when I came across an article entitled “Why I Dumped My iPhone – And I’m Not Going Back” on Good’s Website . In the piece the author talks about how he had become overly obsessed with the availability of information and his connection [...]
Posted by Nick Healy on October 11, 2011
http://mascola.com/insights/why-i-dumped-my-iphone-and-im-not-going-back/
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