All posts tagged unoriginal

Retro Ad of the Week: Holiday Inn, 1968

This could be a mediocre ad. But it’s actually a bad ad. Because the copywriter who worked on it very obviously had the Avis “We Try Harder” ad — one of the most brilliant pieces of copy ever written — in the back of his/her mind. And the copy can’t even touch Avis. I’d be [...]

Numbers are Hardly Exquisite, Mandarin

In fact, they’re pretty boring. Especially compared to your brand. Which is why I keep wondering why you would be running a 365 Reasons campaign on Facebook for your New York operation, one of the top rated luxury hotels in the city. I have to say — I’m not a fan. Considering your status, I’m assuming you’re [...]