This could be a mediocre ad. But it’s actually a bad ad. Because the copywriter who worked on it very obviously had the Avis “We Try Harder” ad — one of the most brilliant pieces of copy ever written — in the back of his/her mind. And the copy can’t even touch Avis. I’d be [...]
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Retro Ad of the Week: Holiday Inn, 1968
Posted in Retro Ad of the Week
Tagged Avis, content marketing, copywriting, Holiday Inn, hospitality, hotel, marketing, retro ad, travel, unoriginal, vintage ads, We try harder
Posted by Michelle Yue on June 15, 2012
http://mascola.com/insights/retro-ad-of-the-week-holiday-inn-1968/
Numbers are Hardly Exquisite, Mandarin
In fact, they’re pretty boring. Especially compared to your brand. Which is why I keep wondering why you would be running a 365 Reasons campaign on Facebook for your New York operation, one of the top rated luxury hotels in the city. I have to say — I’m not a fan. Considering your status, I’m assuming you’re [...]
Posted in Have you heard?, Have you seen?
Posted by Michelle Yue on April 27, 2012
http://mascola.com/insights/numbers-are-hardly-exquisite-mandarin/
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