All posts tagged ultra-affluent

Social Media: A Major Influence on Habits of the Super-Affluent

A recent study on the purchasing habits of high net worth individuals showed that “comments or information gathered from social media” had significant impact on: Websites they visited (59%) Retail stores they shopped in (56%) Designer brands they bought (57%) Basically what that means is more than half of the affluent individuals surveyed are seeing [...]

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by on September 21, 2011  •  Permalink
Posted in Have you read?
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Posted by Vin DiGioia on September 21, 2011

http://mascola.com/insights/social-media-a-major-influence-on-habits-of-the-super-affluent/

Why Luxury Department Stores Are Shaking in Their Designer Boots

When you compare notes between two of the most recent studies of affluent consumer behavior, you start to wonder about the future of the luxury department store. Unity Marketing’s latest survey revealed that while Barneys, Nordstrom and Bergdorf Goodman are favorites of the ultra-affluent (defined by Unity Marketing as those with incomes of $250,000 or [...]

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by on June 21, 2011  •  Permalink
Posted in Have you heard?, Have you read?
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Posted by Michelle Yue on June 21, 2011

http://mascola.com/insights/why-luxury-department-stores-are-shaking-in-their-designer-boots/

The Rise of Secondhand Luxury, and What It Means for Affluent Brands

Looking good has its price. And when it comes to high fashion, that price is often marked up about 300%. Average consumers have historically gone to extreme measures to capture the couture look, while working with a McDonald’s budget. Some venture to Canal St. to purchase the best knockoff handbags $30 can buy. Others take [...]

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by on May 31, 2011  •  Permalink
Posted in Have you considered?, Have you seen?
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Posted by John Paul Grego on May 31, 2011

http://mascola.com/insights/the-rise-of-secondhand-luxury-and-what-it-means-for-affluent-brands/