All posts tagged twitter

What Could Facebook Hashtags Mean for Businesses?

Numerous sources have reported in the past few weeks that Facebook hashtags are about to join the giant hashtag party that has been going strong for quite some time. The hashtag is predominantly used on Twitter to group information into categories; you can search by hashtag to find any posts that contain the word or [...]

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by on April 4, 2013  •  Permalink
Posted in Have you considered?, Have you heard?, Have you read?
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Posted by Jessica Soyak on April 4, 2013

http://mascola.com/insights/facebook_hashtag/

How Affluent Millennials Are Different (and Not So Different)

Luxury marketers often focus much of their time and energy on Boomers. But the truth of the matter is some of the most affluent people in the United States are under 40 – like Dustin Moskovitz and Mark Zuckerberg from Facebook and the creator of Twitter, Jack Dorsey. These are rich CEOs who helped define the [...]

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by on January 23, 2013  •  Permalink
Posted in Have you considered?
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Posted by Maxwell Kale on January 23, 2013

http://mascola.com/insights/how-affluent-millennials-are-different-and-not-so-different/

Is Your Social Media on Autopilot?

Here at Mascola Group, we follow a lot of topically relevant accounts on Twitter - especially in the luxury sector. I happened to be checking out our feed recently when something jumped out at me:   I thought it was kind of an odd tweet from someone/something called “Luxury Reporter”, so I took a closer look at [...]

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by on October 16, 2012  •  Permalink
Posted in Have you seen?
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Posted by Vin DiGioia on October 16, 2012

http://mascola.com/insights/is-your-social-media-on-autopilot/

A Moment of Marketing Clarity: The Cost of Great Design

  The original Nike logo cost $35. The current iteration of the Pepsi brand cost $1,000,000. The Twitter bird was purchased for under $10 from a stock photo service.   There is no set price tag for great design. Design is great when it motivates your audience.  

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by on September 18, 2012  •  Permalink
Posted in A Moment of Marketing Clarity
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Posted by Vin DiGioia on September 18, 2012

http://mascola.com/insights/a-moment-of-marketing-clarity-the-cost-of-great-design/

Adobe Goes Social, Without Me…

For those who read my earlier post about Adobe making moves in the Social Analytics Space, here is my quick follow-up. After inquiring with Adobe about their pricing I was hit with a bit of sticker shock. Adobe’s Digital Marketing Suite cost is based upon your (or your client’s) page views, so the more you [...]

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by on July 16, 2012  •  Permalink
Posted in Have you seen?
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Posted by Nick Healy on July 16, 2012

http://mascola.com/insights/adobe-goes-social-without-me/

Back to The Basics: Hold Off On Social Media

Here is an unexpected message from your ad agency: For the love of God, stop trying to drive new customers to your company if you’re not ready to treat them like a customer when they get there. Companies of all sizes are falling all over themselves to make sure that they are using all the [...]

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by on June 5, 2012  •  Permalink
Posted in Have you considered?
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Posted by Chuck Mascola on June 5, 2012

http://mascola.com/insights/back-to-the-basics-hold-off-on-social-media-draft/

I’m Ready to Go Social With Adobe. Are They Ready for Me?

I came across the ad below in the new issue of Wired magazine and was immediately intrigued. I spend the majority of my day happily immersed in Adobe products so I was interested to find out more. Going to the call to action url from the ad took me to a landing page that is [...]

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by on May 11, 2012  •  Permalink
Posted in Have you heard?, Have you seen?
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Posted by Nick Healy on May 11, 2012

http://mascola.com/insights/im-ready-to-go-social-with-adobe-are-they-ready-for-me/

“Mommy, What’s MySpace?”

It’s hard to believe that just six years ago MySpace was the most popular social network on the planet. World Wide Webbers were absolutely enamored with the ability to fully customize an online identity for all to see. What a difference six years can make. Members of online social communities are still clamoring to update friends, [...]

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by on March 6, 2012  •  Permalink
Posted in Can you believe?, Have you considered?
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Posted by John Paul Grego on March 6, 2012

http://mascola.com/insights/mommy-whats-myspace/

Social Media: A Major Influence on Habits of the Super-Affluent

A recent study on the purchasing habits of high net worth individuals showed that “comments or information gathered from social media” had significant impact on: Websites they visited (59%) Retail stores they shopped in (56%) Designer brands they bought (57%) Basically what that means is more than half of the affluent individuals surveyed are seeing [...]

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by on September 21, 2011  •  Permalink
Posted in Have you read?
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Posted by Vin DiGioia on September 21, 2011

http://mascola.com/insights/social-media-a-major-influence-on-habits-of-the-super-affluent/

Which Luxury Brands Are on Twitter

Versace. Gucci. Mark Jacobs. What do these brands have in common besides their astronomically high price tags? Twitter accounts. However, as Michelle Yue noted in a previous post, simply having a social media presence does not guarantee success. Orphaned or intern-run accounts, (no offense to interns) can be extremely detrimental to the brand. Here is [...]

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by on August 30, 2011  •  Permalink
Posted in Have you seen?
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Posted by meghan miller on August 30, 2011

http://mascola.com/insights/which-luxury-brands-are-on-twitter/

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