All posts tagged TV spots

A Good Car Dealer TV Spot?

Car dealers are notorious for their overacted, low, low, low-budget TV spots. That is why the new Montesi Volkswagen commercial really caught my eye. While passing by the TV in my living room, I saw the grounds of Quinnipiac University, a nearby college, on screen. Then I saw Sugar, a Connecticut shoreline bakery of Cup Cake Wars [...]

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by on June 29, 2012  •  Permalink
Posted in Have you seen?
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Posted by Lauren Leitch on June 29, 2012

http://mascola.com/insights/a-good-car-dealer-tv-spot/

The Ads of Christmas Past: Schweppes (2009) “Christmas Entertainment”

How do you make tonic water interesting? Advertise the fun atmosphere that comes along with the hard drinks it accompanies. Schweppes ran this holiday campaign a few years back – probably one of the most creative beverage campaigns I’ve ever seen. The series of 10-second spots uses retro illustrations jazzed up with a combo of real [...]

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by on December 5, 2011  •  Permalink
Posted in The Ads of Christmas Past
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Posted by Michelle Yue on December 5, 2011

http://mascola.com/insights/the-ads-of-christmas-past-schweppes-2009-christmas-entertainment/

Black Friday Media Build-Up Pays Off for Advertisers

It’s official. This year Black Friday shoppers spent more money than last year. Retailers like Wal-Mart and Best Buy also opened their doors earlier (think 10 PM on Thanksgiving night) to accommodate shoppers who wanted to get a little Christmas shopping done even before Black Friday came. According to ShopperTrack, which measures store and shopping [...]

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by on December 1, 2011  •  Permalink
Posted in Have you heard?
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Posted by Greg Davis on December 1, 2011

http://mascola.com/insights/black-friday-media-build-up-pays-off-for-advertisers/

The Most Creative Ads Are In the Insurance Industry

I know that’s a pretty bold statement, but I must say that right now two of my favorite campaigns out there are for Allstate and Farmers. They are humorous, but at the same time, they resonate with the target when it comes to describing what their companies offer. The Allstate ad series features the character “Mayhem” played by [...]

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by on July 11, 2011  •  Permalink
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Posted by Nick Healy on July 11, 2011

http://mascola.com/insights/the-most-creative-ads-are-in-the-insurance-industry/

The Greatest Rivalry in Sports History Now has a Commercial to Match

The three installments of New Era’s recently released “Yankees/Red Sox Rivalry” campaign may arguably be some of the greatest sports commercials of all time. That’s a bold statement considering most Americans may never see them. Yet what they lack in mass appeal, these spots make up for in authenticity and pure comedic genius. So what [...]

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by on June 22, 2011  •  Permalink
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Posted by John Paul Grego on June 22, 2011

http://mascola.com/insights/the-greatest-rivalry-in-sports-history-now-has-a-commercial-to-match/

There Must Be A Car Dealer Out There With Self-Respect

In the race to the bottom, it seems our local car dealers have forgotten all about respect — for us and for them. My question for car dealers is this: How do you wake up one morning and convince yourself that you, your wife, your, kid, or your dog are attractive enough, smart enough, or [...]

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by on May 27, 2011  •  Permalink
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Posted by Chuck Mascola on May 27, 2011

http://mascola.com/insights/there-must-be-a-car-dealer-out-there-with-self-respect/