All posts tagged TV spot

Everyone Loves an Underdog, Especially NCAA Corporate Partners

There’s going to be a surplus of glass slippers and ugly stepsisters floating around when the 2013 Men’s NCAA Tournament comes to a close. This year’s March Madness is already being considered the most unpredictable in the history of the Tournament, with over 12 major upsets in the first four rounds. By day two of the [...]

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by on April 5, 2013  •  Permalink
Posted in Can you believe?, Have you heard?
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Posted by John Paul Grego on April 5, 2013

http://mascola.com/insights/everybody-loves-an-underdog-especially-ncaa-corporate-partners/

Our Favorite Super Bowl Spots: Sprint, 2006

Nick’s Pick: “Crime Deterrent” While it is not one of the most popular Super Bowl Commercials of all time I must say that Sprint’s Crime Deterrent Cell Phone spot from the 2006 Super Bowl has always been one of my favorites. In the spot Sprint is able to actually marry silly humor with relevant selling points. [...]

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by on January 26, 2012  •  Permalink
Posted in Our Favorite Super Bowl Spots
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Posted by Nick Healy on January 26, 2012

http://mascola.com/insights/our-favorite-super-bowl-spots-sprint-2006/

The Right Cruise Line Campaign at the Wrong Time

When you hear the words “luxury cruise ship,” Friday’s tragedy in Italy will probably – and rightfully — come to mind. It’s an event that could shake the industry for quite some time. But the day before this happened, a very original cruise line campaign came looking for me via cable television from the good folks at Royal [...]

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by on January 18, 2012  •  Permalink
Posted in Have you read?
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Posted by Chuck Mascola on January 18, 2012

http://mascola.com/insights/the-right-cruise-line-campaign-at-the-wrong-time/

The Ads of Christmas Past: Lucky Strike (1955)

Why just say Merry Christmas when you can say “Happy Smoking” – 200 times!? This ad is truly a gem, not just because it’s a cigarette commercial, but because the spokeswoman actually acknowledges the package designer by name. Now that’s something you never see. You’ll notice the slogan “It’s Toasted” in the beginning of the spot. [...]

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by on December 8, 2011  •  Permalink
Posted in The Ads of Christmas Past
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Posted by Michelle Yue on December 8, 2011

http://mascola.com/insights/the-ads-of-christmas-past-lucky-strike-1955/

The Ads of Christmas Past: Coke (1971), “I’d Like to Teach the World to Sing”

The clothes may be outdated, but the message is still relevant. Perhaps now more than ever. The creative vision for this spot began when a plane was diverted to Ireland because of fog. You can read the whole story here.  

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by on November 28, 2011  •  Permalink
Posted in The Ads of Christmas Past
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Posted by Michelle Yue on November 28, 2011

http://mascola.com/insights/the-ads-of-christmas-past-coke-1971-id-like-to-teach-the-world-to-sing/

By Book or by Nook: the impact of emotional advertising.

This week while watching Dancing with The Stars, I saw the Read Forever commercial for Barnes & Noble’s Nook. The TV spot, which is accompanying the launch of the new and updated NookColor, focuses on the importance and joy of reading rather than the screen upgrades and apps. As a fiction lover (and Nook owner) [...]

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by on May 6, 2011  •  Permalink
Posted in Have you seen?
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Posted by Lauren Leitch on May 6, 2011

http://mascola.com/insights/by-book-or-by-nook/