As professional marketers, we suffer from an inability to enjoy advertising campaigns for their entertainment value. We dissect them, we analyze them, we try to identify the target, the USP, and the objective. It’s unfortunate, but it comes with the territory. I have a friend who is a director. He can’t just watch a movie [...]
All posts tagged TV commercials
Southwest Airlines Goes Live with a Brilliant Revenue Generator
Thought of as the first wave of discount air carriers, Southwest Airlines has been breaking barriers and forging new ground in the highly competitive airline industry since its spike in growth in the mid 90s. Recently, the low-cost airline announced that they will be offering live, in-flight TV to passengers at a cost of $3-$8 [...]
Posted by Greg Davis on July 11, 2012
http://mascola.com/insights/southwest-airlines-goes-live-with-a-brilliant-revenue-generator/
A Good Car Dealer TV Spot?
Car dealers are notorious for their overacted, low, low, low-budget TV spots. That is why the new Montesi Volkswagen commercial really caught my eye. While passing by the TV in my living room, I saw the grounds of Quinnipiac University, a nearby college, on screen. Then I saw Sugar, a Connecticut shoreline bakery of Cup Cake Wars [...]
Posted by Lauren Leitch on June 29, 2012
http://mascola.com/insights/a-good-car-dealer-tv-spot/
Is Christmas Commercialism Such a Bad Thing?
It happens every year. The Christmas decor and merchandise start creeping into the department stores and the holiday TV spots start airing. Many say it creeps earlier and earlier every year. There is one store though that refuses to give way to the holiday push until it’s official. Haute department store Nordstrom puts it’s Jimmy Choo-clad foot down and [...]
Posted by Lauren Leitch on November 25, 2011
http://mascola.com/insights/is-christmas-commercialism-such-a-bad-thing/
Car Dealers Make Me Scream (Continued)
My family deserves a break. It’s not easy living with me and my AAA personality and Italian heritage. Even though, under the advice of my physician, I make sincere attempts to control my emotions, I fail to do so just about every day. Sometimes, I just explode. I’m not proud of that, but I can blame it on the DNA. What [...]
Posted by Chuck Mascola on October 21, 2011
http://mascola.com/insights/car-dealers-make-me-scream-continued/
Tricks To Break Through DVR Fast Forwarding: Necessity or Waste of Money?
A few nights ago as I was watching the season finale of ‘Rescue Me’ on my DVR, I noticed that my husband stopped fast forwarding through the commercials a little earlier than usual. It seemed that the commercial break had been shortened. But what we were really looking at wasn’t the return to the awaited [...]
Posted by Michelle Yue on September 14, 2011
http://mascola.com/insights/tricks-to-break-through-dvr-fast-forwarding-necessity-or-waste-of-money/
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