This ad is the perfect example of a common mistake made not just in the world of travel advertising, but in marketing overall. It’s not based on truth. No one would try to get to Bermuda on a pogo stick. If the exaggeration was even remotely funny, Colonial Airlines might have gotten away with it. [...]
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Retro Ad of the Week: Colonial Airlines, 1949
Posted in Retro Ad of the Week
Posted by Michelle Yue on April 26, 2013
http://mascola.com/insights/travel-advertising-retro-ad-of-the-week-colonial-airlines-1949/
Retro Ad of The Week: Bahama Out Islands, 1968
Targeted directly at harried New Yorkers, I think this ad is almost perfect for its time. For any time, really. I look at it, and I want to be the girl in the ad. Not just because she looks better in a bikini than I do, but because she hasn’t a care in the world. [...]
Posted in Retro Ad of the Week
Posted by Michelle Yue on May 31, 2012
http://mascola.com/insights/retro-ad-of-the-week-bahama-out-islands-1968/
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