When it comes to reaching the wealthy, luxury brands are often careful about who is seeing their message. Because of this, print tends to be a very significant part of a luxury brand’s media buy, due to the ability to target niches and groups of especially wealthy people. And while many affluent brands are taking [...]
All posts tagged Target
Outdoor: Everybody Sees It, Even the Rich
Posted by Lauren Leitch on June 20, 2012
http://mascola.com/insights/outdoor-everybody-sees-it-even-the-rich/
Guess Which One Isn’t an Ad for Target
Has anyone else been having a had a hard time telling JCPenney and Target ads apart lately (hashtags and randomly inserted URLs notwithstanding)? Isn’t JCPenney supposed to be in the process of reinventing itself? Judging from this latest round of ads, it feels like they’ve put that on hold and opted to just copy Target. [...]
Posted by Vin DiGioia on April 24, 2012
http://mascola.com/insights/guess-which-one-isnt-an-ad-for-target/
Luxury Retailers, Watch Your Backs
The other day I saw an article about how Macy’s flagship store on Herald Square will have a whole new floor devoted to luxury. Really, a whole floor? I remember when the entire store was actually considered high-end. Not high-end like Bloomies or Nordstrom, but not too far behind. Now they are more like Filene’s Basement used to [...]
Posted by Michelle Yue on November 8, 2011
http://mascola.com/insights/luxury-retailers-watch-your-backs/
Target Wants to Get to Know You Better
Target has recently raised the bar for those national brands looking to “localize” themselves. Its aggressive new marketing campaign for its fresh food offering has recently landed in Connecticut, and it’s clear someone did their homework. The campaign was somewhat unimpressive in its beginning stages. A billboard in New Haven simply read, “A new haven [...]
Posted by John Paul Grego on September 30, 2011
http://mascola.com/insights/target-wants-to-get-to-know-you-better/
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