All posts tagged taglines

When Your Brand Can Brag – and When It Can’t

Bragging is often frowned upon these days. Social media brought to the forefront what most ad agencies already knew: it’s all about the customer, not about the product. But some brands have earned the right to brag. Take Reese’s for example. They are perhaps the only brand that can get away with the one-word tagline: [...]

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by on August 2, 2012  •  Permalink
Posted in Have you considered?
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Posted by Michelle Yue on August 2, 2012

http://mascola.com/insights/when-your-brand-can-brag-and-when-it-cant/

Retro Ad of the Week: GE, 1941

How do you make motors and propulsion systems mean something to the general public? You write about how they are helping make the world a better place, and you call attention to a message that today we have seen on thousands of products: Made in U.S.A. FUN FACT: While “We bring good things to life” [...]

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by on March 9, 2012  •  Permalink
Posted in Retro Ad of the Week
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Posted by Michelle Yue on March 9, 2012

http://mascola.com/insights/retro-ad-of-the-week-ge-1941/

Retro Ad of the Week: Travelers Insurance (1947)

The intriguing headline combined with the strong visual definitely do a great job of piquing the viewer’s interest and gets him/her looking for more information. FUN FACT: Headquartered in Hartford, CT, Travelers has been responsible for several insurance industry firsts, including: The first automobile policy The first commercial airline policy The first policy for space [...]

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by on December 19, 2011  •  Permalink
Posted in Retro Ad of the Week
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Posted by Vin DiGioia on December 19, 2011

http://mascola.com/insights/retro-ad-of-the-week-travelers-insurance-1947/