At the beginning of a client relationship, we always ask “who owns your brand?”. And it is extremely rare that we ever get the right answer. There is no CEO, COO, VP, or any combo of letters at your company that can take ownership of your brand. That right belongs exclusively to your customers. Brands, [...]
All posts tagged tablets
Who Owns Your Brand? Not You.
Posted by Michelle Yue on January 10, 2013
http://mascola.com/insights/who-owns-your-brand-not-you/
How Starwood, Audi, and Other Brands Are Bridging the Digital-Physical Divide
One thing the holiday season taught us was how wonderful it is when things come together. Be it family, friends, or that perfect new television and blue ray combo set you got on black Friday, convergence can be an amazing thing. Years ago when the technology was new, social media lived in its own world [...]
Posted by Maxwell Kale on January 3, 2013
http://mascola.com/insights/how-starwood-audi-and-other-brands-are-bridging-the-digital-physical-divide/
Tablets Are a Brand’s Best Friend
As my colleague Vin wrote a few weeks ago, tablet ownership nearly doubled over the holidays, and the predictions are that the numbers will continue to trend up. In fact, the holidays are just a snapshot of a much larger trend. According to comScore, the adoption rate of tablets is over triple that of Smartphones. [...]
Posted by Michelle Yue on March 8, 2012
http://mascola.com/insights/tablets-are-a-brands-best-friend/
The Tablets Are Coming! The Tablets Are Coming!
In a bit of not-so-surprising news, a recent report by Pew Internet & American Life Project validated what many in the industry have seen coming: tablet usage is exploding. According to the report: The share of adults in the United States who own tablet computers nearly doubled from 10% to 19% between mid-December and early January [...]
Posted by Vin DiGioia on February 15, 2012
http://mascola.com/insights/the-tablets-are-coming-the-tablets-are-coming/
It’s Back to the Basics for Success in Mobile Advertising
Last week, I attended the Mobile Media Summit in New York, where panels of advertisers discussed the increasing use of mobile media and all that it implies. Among a number of topics – from creative quality to getting clients to embrace this medium – one particular discussion stuck with me. Although seemingly obvious, the discussion [...]
Posted by Kaitlin Randall on October 12, 2011
http://mascola.com/insights/its-back-to-the-basics-for-success-in-mobile-advertising/
8 Website Tips You Might Think You Already Know, But Odds Are You Don’t
Whether you’re a large brand or a local business, you likely already know that your website is invaluable to the promotion of your business. You may be satisfied with your flashy text, colorful photo gallery and relaxing accompanied audio. Don’t be. Especially if you’re a small business. At the time of this post, there are [...]
Posted by meghan miller on August 24, 2011
http://mascola.com/insights/8-website-tips-you-might-think-you-already-know-but-odds-are-you-dont/
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