As I said in my earlier post about stock photos there are good and bad reasons for an art director/agency to use stock. I always prefer creating custom images for our campaigns, but when you need a photo from a location that’s far away, or there just isn’t a budget for a photo shoot, stock [...]
Stocksy Makes Both Brands and Photographers Happy
http://mascola.com/insights/stocksy-makes-both-brands-and-photographers-happy/
The Dangerous World of Stock Photography
With the recent uproar about Instagram selling your pictures for others to use as stock photography and their quick reaction to the uproar, I thought I would write a little about the world of stock photography and its role in marketing. Long before Instagram was even a glimmer in Kevin Systrom’s eye, stock photography was a [...]
http://mascola.com/insights/the-dangerous-world-of-stock-photography/
Things Real People Don’t Say About Advertising
I came across the Tumblr Page Things Real People Don’t Say About Advertising yesterday thanks to the weekly design round-up, Liquid Treat. This page is a funny mash-up of cheesy stock images and the silly “quotes” only people in the marketing industry will truly understand. If you’ve ever spent time digging through stock photo [...]
http://mascola.com/insights/things-real-people-dont-say-about-advertising/


