All posts tagged statistics

The NFL is Advertising Nirvana – But Not For Everyone

It may not be the land of Milk & Honey, but you’ll be hard pressed to even fathom a more ideal advertising scenario in today’s market than this bountiful land of Budweiser and Papa John’s. Imagine a television program that consistently averages 10-20 million viewers per viewing – not once a week, but multiple times [...]

Tricks To Break Through DVR Fast Forwarding: Necessity or Waste of Money?

A few nights ago as I was watching the season finale of ‘Rescue Me’ on my DVR, I noticed that my husband stopped fast forwarding through the commercials a little earlier than usual. It seemed that the commercial break had been shortened. But what we were really looking at wasn’t the return to the awaited [...]