It may not be the land of Milk & Honey, but you’ll be hard pressed to even fathom a more ideal advertising scenario in today’s market than this bountiful land of Budweiser and Papa John’s. Imagine a television program that consistently averages 10-20 million viewers per viewing – not once a week, but multiple times [...]
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The NFL is Advertising Nirvana – But Not For Everyone
Posted by John Paul Grego on December 14, 2011
http://mascola.com/insights/the-nfl-is-advertising-nirvana-%e2%80%93-but-not-for-everyone/
Tricks To Break Through DVR Fast Forwarding: Necessity or Waste of Money?
A few nights ago as I was watching the season finale of ‘Rescue Me’ on my DVR, I noticed that my husband stopped fast forwarding through the commercials a little earlier than usual. It seemed that the commercial break had been shortened. But what we were really looking at wasn’t the return to the awaited [...]
Posted by Michelle Yue on September 14, 2011
http://mascola.com/insights/tricks-to-break-through-dvr-fast-forwarding-necessity-or-waste-of-money/


