All posts tagged Starbucks

How to Squeeze Blood from a Stone: Appealing to the Surgical Shopper

It goes without saying that many consumers are doing a lot more online research prior to making purchases. If they do go to the store, they buy what they want and leave – they don’t window shop. Unemployment rates and tight budgets have only added fuel to the fire for these “surgical” shoppers. Retailers need to figure [...]

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by on October 27, 2011  •  Permalink
Posted in Have you considered?
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Posted by Kaitlin Randall on October 27, 2011

http://mascola.com/insights/how-to-squeeze-blood-from-a-stone-appealing-to-the-surgical-shopper/

Facebook’s Sponsored Stories To Become More Ubiquitous

Don’t have a premium advertising account on Facebook? No worries, now Sponsored Stories are available to all brands via Facebook’s self-serve advertising. If you’re worried that your Facebook content is getting buried in news feeds, you can now pay for them to have a premium position on the right-hand side of the user’s news feed. With Sponsored [...]

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by on July 14, 2011  •  Permalink
Posted in Can you believe?, Have you heard?, Have you read?
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Posted by Lauren Leitch on July 14, 2011

http://mascola.com/insights/facebooks-sponsored-stories-to-become-more-ubiquitous/

Is your brand well-known enough to not mention its name?

Most likely not - there are only a handful out there. And at the beginning of this year Starbucks made that leap. With the release of their new brand identity and even in their television commercials the word Starbucks is noticeably absent. Even the call to action url is frappachino.com.   It is yet to be [...]

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by on May 24, 2011  •  Permalink
Posted in Have you considered?, Have you seen?
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Posted by Nick Healy on May 24, 2011

http://mascola.com/insights/is-your-brand-well-known-enough-to-not-mention-it%e2%80%99s-name/