All posts tagged social strategy

A Moment of Marketing Clarity: Social Media Seems To Work for Everyone Else

Some results from the social media efforts of other major brands (as published by Bain & Company): What are you waiting for?    

A Day in the Life of the Internet

As we know from my previous post, I am a fan of infographics. So when I came across the article Everything That Happens on the Internet in One Day from Business Insider (graphic from MBAOnline.com) I fell in love. Not only is this a well-designed graphic, but as marketers we can use it to gather a [...]

Do Executives Care If Social Media Is In Their Marketing Mix?

A recent study revealed in eMarketer showed that while the majority of company execs feel that a Social Media Strategy is necessary, an alarming number don’t see Social as a top strategic priority for their business. The survey determined that 80% of companies with at least 100 employees or more will use social networks to [...]