All posts tagged social media

What Could Facebook Hashtags Mean for Businesses?

Numerous sources have reported in the past few weeks that Facebook hashtags are about to join the giant hashtag party that has been going strong for quite some time. The hashtag is predominantly used on Twitter to group information into categories; you can search by hashtag to find any posts that contain the word or [...]

No Comments
by on April 4, 2013  •  Permalink
Posted in Have you considered?, Have you heard?, Have you read?
Tagged , , , , , ,
Posted by Jessica Soyak on April 4, 2013

http://mascola.com/insights/facebook_hashtag/

The King of Beers Fights Back

Recently, Anheuser-Busch InBev came under attack by a group filing a class action lawsuit against them claiming that the beer maker has been watering down their beers. The claims state that the beer’s alcohol content was diluted to less than the 5% noted on the bottle. The lawsuits have been filed by groups in California, [...]

No Comments
by on March 6, 2013  •  Permalink
Posted in Have you heard?, Have you read?, Have you seen?
Tagged , , , , , , , , , ,
Posted by Greg Davis on March 6, 2013

http://mascola.com/insights/the-king-of-beers-fights-back/

The Very Best 2013 Super Bowl Ads

Here’s a run-down of the best ads that ran during this year’s Super Bowl – as chosen by the staff here at Mascola, in no particular order:   VIN: Volkswagen, “Get in, Get Happy” Despite the “racist” tag that got slapped on this ad in the days leading up to the Super Bowl, I thought [...]

No Comments
by on February 5, 2013  •  Permalink
Posted in Have you seen?, Our Favorite Super Bowl Spots
Tagged , , , , , , , , , , ,
Posted by Vin DiGioia on February 5, 2013

http://mascola.com/insights/the-very-best-2013-super-bowl-ads/

Is Your Social Media on Autopilot?

Here at Mascola Group, we follow a lot of topically relevant accounts on Twitter - especially in the luxury sector. I happened to be checking out our feed recently when something jumped out at me:   I thought it was kind of an odd tweet from someone/something called “Luxury Reporter”, so I took a closer look at [...]

No Comments
by on October 16, 2012  •  Permalink
Posted in Have you seen?
Tagged , , , ,
Posted by Vin DiGioia on October 16, 2012

http://mascola.com/insights/is-your-social-media-on-autopilot/

A Moment of Marketing Clarity: Social Media Seems To Work for Everyone Else

Some results from the social media efforts of other major brands (as published by Bain & Company): What are you waiting for?    

No Comments
by on August 22, 2012  •  Permalink
Posted in A Moment of Marketing Clarity
Tagged , , , , , , ,
Posted by Vin DiGioia on August 22, 2012

http://mascola.com/insights/a-moment-of-marketing-clarity-social-media-seems-to-work-for-everyone-else/

Adobe Goes Social, Without Me…

For those who read my earlier post about Adobe making moves in the Social Analytics Space, here is my quick follow-up. After inquiring with Adobe about their pricing I was hit with a bit of sticker shock. Adobe’s Digital Marketing Suite cost is based upon your (or your client’s) page views, so the more you [...]

No Comments
by on July 16, 2012  •  Permalink
Posted in Have you seen?
Tagged , , , , , , , , ,
Posted by Nick Healy on July 16, 2012

http://mascola.com/insights/adobe-goes-social-without-me/

Good Grammar Is Good Business

The deterioration of spelling and grammar usage in younger generations is a topic that has been discussed for years. The finger has been pointed at TV, the school systems, spell check, and now, social media. The Wall Street Journal reported a study by the Society for Human Resource Management that said half of the employers surveyed are planning [...]

No Comments
by on June 27, 2012  •  Permalink
Posted in Have you considered?
Tagged , , , , , , ,
Posted by Lauren Leitch on June 27, 2012

http://mascola.com/insights/good-grammar-is-good-business/

Back to The Basics: Hold Off On Social Media

Here is an unexpected message from your ad agency: For the love of God, stop trying to drive new customers to your company if you’re not ready to treat them like a customer when they get there. Companies of all sizes are falling all over themselves to make sure that they are using all the [...]

No Comments
by on June 5, 2012  •  Permalink
Posted in Have you considered?
Tagged , , , , , , , , , ,
Posted by Chuck Mascola on June 5, 2012

http://mascola.com/insights/back-to-the-basics-hold-off-on-social-media-draft/

Tumblr Says No to Ads, Yes to “Sponsor Products”

Despite statements to the contrary from its CEO, Tumblr is now looking for a few good advertisers…er, Sponsors. The microblogging platform and social networking website recently announced that it is planning on rolling out two new sponsor products: RADAR – Sponsor placements will appear on the right-hand side of the user dashboard SPOTLIGHT – Sponsor [...]

No Comments
by on May 23, 2012  •  Permalink
Posted in Have you considered?
Tagged , , , , , , , ,
Posted by Vin DiGioia on May 23, 2012

http://mascola.com/insights/tumblr-says-no-to-ads-yes-to-sponsor-products/

Why Social Media Is Like a Serious Relationship

About a year ago I wrote a post about why ads are like foreplay. They are, in essence, the part of marketing that builds your desire for a product or a brand. Social media, however, is an entirely different animal. It takes work. Hard work. You’ve not only jumped into bed with your consumer, you’ve [...]

No Comments
by on May 9, 2012  •  Permalink
Posted in Have you considered?
Tagged , , , , , , ,
Posted by Michelle Yue on May 9, 2012

http://mascola.com/insights/why-social-media-is-like-a-serious-relationship/

« Older Posts