I took this photo of a Del Monte banana I was about to eat on my commute into the office last week. As I sat in my car, before pulling out of the driveway, I scanned the QR Code out of sheer curiosity and was taken to a well-done 5-minute video on YouTube. And I [...]
All posts tagged smartphones
QR Codes: What You Can Learn from Bananas
Posted by Greg Davis on August 7, 2012
http://mascola.com/insights/qr-codes-what-you-can-learn-from-bananas/
Are Luxury Smartphones Really Worth It?
Tag Heuer recently announced its latest entry into the phone market – the carbon fiber and titanium wrapped Racer: Now, the idea of a “luxury phone” is not a new concept: Nokia has actually been entrenched in this market for close to a decade by way of their Vertu brand. However, when reviewing the information [...]
Posted by Vin DiGioia on April 10, 2012
http://mascola.com/insights/are-luxury-smartphones-really-worth-it/
Morse Code for Your Mobile Device
How does this sound: Morse Code to replace the QWERTY keyboard on your mobile device…Developed by an engineer at Google who is related to Samuel Morse…and the whole thing is fully endorsed by hip-hop legend LL Cool J? The only one of those statements that isn’t plausible to me is probably #3. (Uncle L will [...]
Posted by Vin DiGioia on April 2, 2012
http://mascola.com/insights/morse-code-for-your-mobile-device/
Tablets Are a Brand’s Best Friend
As my colleague Vin wrote a few weeks ago, tablet ownership nearly doubled over the holidays, and the predictions are that the numbers will continue to trend up. In fact, the holidays are just a snapshot of a much larger trend. According to comScore, the adoption rate of tablets is over triple that of Smartphones. [...]
Posted by Michelle Yue on March 8, 2012
http://mascola.com/insights/tablets-are-a-brands-best-friend/
The Ads of Christmas Past: Heineken (2009)
Sometimes even Santa needs a designated driver. This was a more lighthearted approach to the usual bevy of “Don’t Drink and Drive” messages we get hit with over the holidays. Not too scary, but equally effective. Heineken continues to warn its customers of the dangers of driving under the influence. This year, they are getting [...]
Posted by Michelle Yue on December 22, 2011
http://mascola.com/insights/the-ads-of-christmas-past-heineken-2009/
It’s Back to the Basics for Success in Mobile Advertising
Last week, I attended the Mobile Media Summit in New York, where panels of advertisers discussed the increasing use of mobile media and all that it implies. Among a number of topics – from creative quality to getting clients to embrace this medium – one particular discussion stuck with me. Although seemingly obvious, the discussion [...]
Posted by Kaitlin Randall on October 12, 2011
http://mascola.com/insights/its-back-to-the-basics-for-success-in-mobile-advertising/
Validating My Decision to Forgo the iPhone
Because of the announcement of the iPhone 4S last week, I was particularly intrigued when I came across an article entitled “Why I Dumped My iPhone – And I’m Not Going Back” on Good’s Website . In the piece the author talks about how he had become overly obsessed with the availability of information and his connection [...]
Posted by Nick Healy on October 11, 2011
http://mascola.com/insights/why-i-dumped-my-iphone-and-im-not-going-back/
Luxury Watch Brands: Differentiate or Die
Just like all other categories in the world of bling, watch sales have been struggling along since the fall of the economy. But even before that, there was that gnawing question: would the use of mobile phones put watch factories out of business? Well, the answer back in 2006 was no. Affluent and aspiring affluent [...]
Posted by Michelle Yue on July 13, 2011
http://mascola.com/insights/luxury-watch-brands-differentiate-or-die/
To app, or not to app: is that the question?
iPhone this and Android that; it seems like if you need something, there likely is “an app for that”. As the sea of apps continues to grow, we as marketers must ask: Is an app right for your brand? Let’s start by defining what an app actually is: Mobile software is designed to run on [...]
Posted by Vin DiGioia on May 9, 2011
http://mascola.com/insights/to-app-or-not-to-app-is-that-the-question/
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