In this day and age, brands can fall in a matter of minutes. Here are 5 ways a brand can become undone. Many may seem obvious to you, but brands make mistakes every day, and the bigger the company, the harder they are to avoid. Take a look, and make sure you can honestly say [...]
All posts tagged Rupert Murdoch
Maybe Eve Was Right About That Apple
Fads suck. Don’t get me wrong: in the moment, they are AWESOME. That honeymoon period when you first get your supernewfangledshinything, you are instantly part of the “in” crowd. You’re cool. You’re hip. Hell, thinking back, I was practically unstoppable in my Coca-Cola shirt in ’88. However, time passes and today’s “it” thing becomes tomorrow’s [...]
Posted by Vin DiGioia on July 20, 2011
http://mascola.com/insights/maybe-eve-was-right-about-that-apple/
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