All posts tagged rooftop commercial

Corona Light: From Beach Scene to Bar Scene

Slowly but steadily, Corona Light has been packing up its beach bag and moving into the city; leaving Corona Extra to be the on-the-beach go-to. It started back in the summer of 2010, with a Corona Light TV spot that focused not on a hot, sunny, quiet beach, but an evening party scene on a [...]

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by Lauren Leitch on May 15, 2012 • Permalink

Posted in Have you seen?

Tagged abandonment of brand positioning, beach spots, Corona Light, differentiating products under one brand, evolution, rooftop commercial, stan, television spots

Posted by Lauren Leitch on May 15, 2012

http://mascola.com/insights/corona-light-from-beach-scene-to-bar-scene/

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Corona Light: From Beach Scene to Bar Scene

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