All posts tagged retro ad of the week

Retro Ad of the Week: Quebec Tourism (1961)

This ad for Quebec took an interesting approach that you seldom see in the travel and tourism category today – they focused on the carnival-like atmosphere of their ski areas instead of the intimate experiences you can have. And in this case, it works. Quebec embraced who they were and focused on what set them [...]

No Comments
by on January 20, 2012  •  Permalink
Posted in Retro Ad of the Week
Tagged , , , , , , , , , , , ,
Posted by Michelle Yue on January 20, 2012

http://mascola.com/insights/retro-ad-of-the-week-quebec-tourism-1961/

Retro Ad of the Week: Delta Airlines (1962)

“The air line with the BIG JETS.” Apparently sized mattered so much back in ’62 that all caps were necessary. If Delta only knew how much bigger their route map would be 50 years later. FUN FACT: Delta was formed in 1924 as an aerial crop dusting operation called Huff Daland Dusters, Inc. (Source: Wikipedia)

No Comments
by on January 5, 2012  •  Permalink
Posted in Retro Ad of the Week
Tagged , , , , , , , , , ,
Posted by Vin DiGioia on January 5, 2012

http://mascola.com/insights/retro-ad-of-the-week-delta-airlines-1962/

Retro Ad of the Week: Cadillac (1928 & 1962)

It’s interesting to look at how brands evolve over the years. Here we have a 1928 Cadillac ad that focuses on the details and performance benefits of the car. Then, 34 years later, you see the evolution of a luxury brand as it taps into the emotions of its audience – the rush you get when you pull [...]

No Comments
by on December 28, 2011  •  Permalink
Posted in Retro Ad of the Week
Tagged , , , , , , , , , , , ,
Posted by Michelle Yue on December 28, 2011

http://mascola.com/insights/retro-ad-of-the-week-cadillac-1928-1962/

Retro Ad of the Week: Travelers Insurance (1947)

The intriguing headline combined with the strong visual definitely do a great job of piquing the viewer’s interest and gets him/her looking for more information. FUN FACT: Headquartered in Hartford, CT, Travelers has been responsible for several insurance industry firsts, including: The first automobile policy The first commercial airline policy The first policy for space [...]

No Comments
by on December 19, 2011  •  Permalink
Posted in Retro Ad of the Week
Tagged , , , , , , , ,
Posted by Vin DiGioia on December 19, 2011

http://mascola.com/insights/retro-ad-of-the-week-travelers-insurance-1947/

Retro Ad of the Week: Lincoln Capri (1955)

Are you a man of action? You are if you drive the all-new Lincoln Capri. (Not much reading between the lines on this one.) FUN FACT #1: Lincoln Motor Company founder Henry M. Leland, named the company after Abraham Lincoln, his longtime hero. (Source: Wikipedia) FUN FACT #2: Is There Room for Lincoln on the [...]

No Comments
by on December 8, 2011  •  Permalink
Posted in Retro Ad of the Week
Tagged , , , , ,
Posted by Vin DiGioia on December 8, 2011

http://mascola.com/insights/retro-ad-of-the-week-lincoln-capri-1955/

Retro Ad of the Week: Chevrolet (1964)

This ad, aimed squarely at the rapidly expanding middle class of ’50s and ’60′s, does a great job of offering consumers the ability to reach for that taste of luxury, without necessarily breaking the bank. FUN FACT: The car pictured in this ad – the 1964 Chevrolet Impala – would later go on to prominence [...]

No Comments
by on November 14, 2011  •  Permalink
Posted in Retro Ad of the Week
Tagged , , , , , ,
Posted by Vin DiGioia on November 14, 2011

http://mascola.com/insights/retro-ad-of-the-week-chevrolet-1964/

Retro Ad of the Week: Aetna Insurance (1947)

While the execution may be different today, the basic message of insurance advertising remains the same: protect against unforeseen loss that would/could cause financial harm to yourself or your family. FUN FACT: The illustration in this ad was done by famed American cartoonist Abner Dean, who was best known for works that were featured in [...]

No Comments
by on November 9, 2011  •  Permalink
Posted in Retro Ad of the Week
Tagged , , , , , , ,
Posted by Vin DiGioia on November 9, 2011

http://mascola.com/insights/retro-ads-aetna-insurance-1947/

Retro Ad of the Week: Grace Line Cruises (1948)

Luxury cruising to exciting destinations – though you could never tell from the photo in this ad! This photo could have been taken in any parlor or sitting room. Which begs the question: is luxury cruising about the destinations or the onboard experience? And what is the best way to find the perfect balance of [...]

No Comments
by on November 1, 2011  •  Permalink
Posted in Retro Ad of the Week
Tagged , , , , , , ,
Posted by Vin DiGioia on November 1, 2011

http://mascola.com/insights/retro-ad-of-the-week-grace-line-cruises-1948/

Retro Ad of the Week: De Beers Diamonds (1958)

Young love in an idyllic setting – a formula that is still seen today in many jewelry advertisements. Heck, if it ain’t broke… FUN FACT: Originally introduced in 1947, “A Diamond Is Forever” was named the best advertising slogan of the twentieth century by Advertising Age magazine in 2000. FUN FACT #2: The agency that [...]

No Comments
by on October 24, 2011  •  Permalink
Posted in Retro Ad of the Week
Tagged , , , , , , , ,
Posted by Vin DiGioia on October 24, 2011

http://mascola.com/insights/retro-ad-of-the-week-de-beers-diamonds-1958/

Retro Ad of the Week: J&B Scotch (1966)

The silver platter. The delicate reference to cost. Ahh, yes: J&B goes for the time-honored strategy of positioning a product as a step above the competition – whether it actually is or not, is left for the consumer to find out. FUN FACT #1: “J&B” stands for Justerini & Brooks, named after Giacomo Justerini, the man who [...]

No Comments
by on October 10, 2011  •  Permalink
Posted in Retro Ad of the Week
Tagged , , , , , , , ,
Posted by Vin DiGioia on October 10, 2011

http://mascola.com/insights/retro-ad-of-the-week-jb-scotch-1966/

« Older Posts