All posts tagged retail

Discounting Killed the Luxury Brand

When the economy went south in late 2007,  it initially impacted the lower-income demographics. As the downturn widened, it dragged down the middle class and crept toward the upper levels just a few months later. Those of us who make a living in the luxury sector fooled ourselves into believing that the brands we touch would not [...]

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by on January 9, 2012  •  Permalink
Posted in Can you believe?
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Posted by Chuck Mascola on January 9, 2012

http://mascola.com/insights/discounting-killed-the-luxury-brand/

For Ann Taylor, Cyber Monday Becomes Make-Good Tuesday

Unless you were hiding under a rock somewhere, you probably heard that this past Monday (11/28/11) was what has come to be known as “Cyber Monday”. Generally speaking, it is the shopping holiday created by marketers to encourage people to shop online on the Monday after Thanksgiving. Since its inception in 2006, Cyber Monday has [...]

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by on December 2, 2011  •  Permalink
Posted in Can you believe?
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Posted by Vin DiGioia on December 2, 2011

http://mascola.com/insights/for-ann-taylor-cyber-monday-becomes-make-good-tuesday/

Black Friday Media Build-Up Pays Off for Advertisers

It’s official. This year Black Friday shoppers spent more money than last year. Retailers like Wal-Mart and Best Buy also opened their doors earlier (think 10 PM on Thanksgiving night) to accommodate shoppers who wanted to get a little Christmas shopping done even before Black Friday came. According to ShopperTrack, which measures store and shopping [...]

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by on December 1, 2011  •  Permalink
Posted in Have you heard?
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Posted by Greg Davis on December 1, 2011

http://mascola.com/insights/black-friday-media-build-up-pays-off-for-advertisers/

Cinnabon Follows the Krispy Kreme Ride to Oblivion

A few years ago, when the troubles of a faltering worldwide economy had not yet landed at our doorstep, we all went wild for Krispy Kreme doughnuts. Yes, doughnuts, hot off the production line, beckoning the passer-by with glowing, neon “Hot NOW!” signs in the window, completely occupied the minds and stomachs of those Americans lucky enough [...]

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by on November 18, 2011  •  Permalink
Posted in Can you believe?, Have you seen?
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Posted by Chuck Mascola on November 18, 2011

http://mascola.com/insights/cinnabon-follows-the-krispy-kreme-ride-to-oblivion/

How to Squeeze Blood from a Stone: Appealing to the Surgical Shopper

It goes without saying that many consumers are doing a lot more online research prior to making purchases. If they do go to the store, they buy what they want and leave – they don’t window shop. Unemployment rates and tight budgets have only added fuel to the fire for these “surgical” shoppers. Retailers need to figure [...]

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by on October 27, 2011  •  Permalink
Posted in Have you considered?
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Posted by Kaitlin Randall on October 27, 2011

http://mascola.com/insights/how-to-squeeze-blood-from-a-stone-appealing-to-the-surgical-shopper/

Three Big Marketing Lessons from Irene

You’d think that when you’re sitting around with no lights, no TV, and no Internet, no brand would be able to get through to you. But for me, that definitely wasn’t the case. Here are a few things Irene taught me about marketing over the past few days: Relevance is still king. At Mascola, we [...]

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by on September 1, 2011  •  Permalink
Posted in Have you considered?
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Posted by Michelle Yue on September 1, 2011

http://mascola.com/insights/three-big-marketing-lessons-from-irene/