When the economy went south in late 2007, it initially impacted the lower-income demographics. As the downturn widened, it dragged down the middle class and crept toward the upper levels just a few months later. Those of us who make a living in the luxury sector fooled ourselves into believing that the brands we touch would not [...]
Discounting Killed the Luxury Brand
http://mascola.com/insights/discounting-killed-the-luxury-brand/
For Ann Taylor, Cyber Monday Becomes Make-Good Tuesday
Unless you were hiding under a rock somewhere, you probably heard that this past Monday (11/28/11) was what has come to be known as “Cyber Monday”. Generally speaking, it is the shopping holiday created by marketers to encourage people to shop online on the Monday after Thanksgiving. Since its inception in 2006, Cyber Monday has [...]
http://mascola.com/insights/for-ann-taylor-cyber-monday-becomes-make-good-tuesday/
Black Friday Media Build-Up Pays Off for Advertisers
It’s official. This year Black Friday shoppers spent more money than last year. Retailers like Wal-Mart and Best Buy also opened their doors earlier (think 10 PM on Thanksgiving night) to accommodate shoppers who wanted to get a little Christmas shopping done even before Black Friday came. According to ShopperTrack, which measures store and shopping [...]
http://mascola.com/insights/black-friday-media-build-up-pays-off-for-advertisers/
Cinnabon Follows the Krispy Kreme Ride to Oblivion
A few years ago, when the troubles of a faltering worldwide economy had not yet landed at our doorstep, we all went wild for Krispy Kreme doughnuts. Yes, doughnuts, hot off the production line, beckoning the passer-by with glowing, neon “Hot NOW!” signs in the window, completely occupied the minds and stomachs of those Americans lucky enough [...]
http://mascola.com/insights/cinnabon-follows-the-krispy-kreme-ride-to-oblivion/


