A recent study by Print in the Mix showed that 86% of respondents found video ads masquerading as content to be deceptive. 66% found print and online advertorials misleading. You might think that means content is a waste of time. It doesn’t. It only means that many brands aren’t producing the right kind of content. [...]
All posts tagged relevance
Content Is King, Except When It’s Not
Posted by Michelle Yue on December 5, 2012
http://mascola.com/insights/content-is-king-except-when-its-not/
QR Codes: What You Can Learn from Bananas
I took this photo of a Del Monte banana I was about to eat on my commute into the office last week. As I sat in my car, before pulling out of the driveway, I scanned the QR Code out of sheer curiosity and was taken to a well-done 5-minute video on YouTube. And I [...]
Posted by Greg Davis on August 7, 2012
http://mascola.com/insights/qr-codes-what-you-can-learn-from-bananas/
The Ads of Christmas Past: Coke (1971), “I’d Like to Teach the World to Sing”
The clothes may be outdated, but the message is still relevant. Perhaps now more than ever. The creative vision for this spot began when a plane was diverted to Ireland because of fog. You can read the whole story here.
Posted by Michelle Yue on November 28, 2011
http://mascola.com/insights/the-ads-of-christmas-past-coke-1971-id-like-to-teach-the-world-to-sing/
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