A recent study by Print in the Mix showed that 86% of respondents found video ads masquerading as content to be deceptive. 66% found print and online advertorials misleading. You might think that means content is a waste of time. It doesn’t. It only means that many brands aren’t producing the right kind of content. [...]
I took this photo of a Del Monte banana I was about to eat on my commute into the office last week. As I sat in my car, before pulling out of the driveway, I scanned the QR Code out of sheer curiosity and was taken to a well-done 5-minute video on YouTube. And I [...]
Not the cars, their radio campaigns. Both of them are taking a similar approach – storytelling. But they do it very differently from one another. And if you ask me, they are both so close to doing it right. So close. There are two elements of broadcast storytelling that make it work for brands – [...]
The clothes may be outdated, but the message is still relevant. Perhaps now more than ever. The creative vision for this spot began when a plane was diverted to Ireland because of fog. You can read the whole story here.