All posts tagged QR codes

Are QR Codes Really Dead?

Recently, AdAge announced that not only are QR codes dead; they have been usurped. While the Augmented Reality apps mentioned in the article definitely have a place in the marketing tool belt, I believe that QR code usage will continue to grow, or at least stay steady. Admittedly, when they first came on the scene, [...]

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by on May 2, 2013  •  Permalink
Posted in Have you considered?
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Posted by Lauren Leitch on May 2, 2013

http://mascola.com/insights/qr-code-usage-are-they-really-dead/

QR Codes: What You Can Learn from Bananas

I took this photo of a Del Monte banana I was about to eat on my commute into the office last week. As I sat in my car,  before pulling out of the driveway, I scanned the QR Code out of sheer curiosity and was taken to a well-done 5-minute video on YouTube. And I [...]

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by on August 7, 2012  •  Permalink
Posted in Can you believe?, Have you considered?, Have you seen?
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Posted by Greg Davis on August 7, 2012

http://mascola.com/insights/qr-codes-what-you-can-learn-from-bananas/

Direct Mail, Unsung Hero

In this day and age, a lot of marketers are quick to dismiss Direct Mail. But when done right, Direct Mail can be a much more effective way to reach your target audience (a surprising number of consumers actually prefer direct mail over emails). If your marketing strategy points you in the direction of Direct Mail, you’ll [...]

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by on February 3, 2012  •  Permalink
Posted in Have you considered?
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Posted by Kaitlin Randall on February 3, 2012

http://mascola.com/insights/direct-mail-unsung-hero/