The day that TiVo gained national attention as Miranda’s new obsession on Sex and The City, TV advertisers began to worry about the implications time shifting TV would have on their TV campaigns. What if viewers fast forward through commercials? What if they watch the commercial after a sale or promotion has ended? Now in a [...]
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How DVR Shifts Show Ratings
Posted in Have you considered?
Posted by Lauren Leitch on April 12, 2012
http://mascola.com/insights/how-dvr-shifts-show-ratings/
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