Targeted directly at harried New Yorkers, I think this ad is almost perfect for its time. For any time, really. I look at it, and I want to be the girl in the ad. Not just because she looks better in a bikini than I do, but because she hasn’t a care in the world. [...]
All posts tagged New York
It’s Back to the Basics for Success in Mobile Advertising
Last week, I attended the Mobile Media Summit in New York, where panels of advertisers discussed the increasing use of mobile media and all that it implies. Among a number of topics – from creative quality to getting clients to embrace this medium – one particular discussion stuck with me. Although seemingly obvious, the discussion [...]
Posted by Kaitlin Randall on October 12, 2011
http://mascola.com/insights/its-back-to-the-basics-for-success-in-mobile-advertising/
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