When you have a strategy that’s worked for a long time, it’s easy to get complacent. You think if business has always come to you, it will continue to do so. But just because you had a good brand strategy once does not mean it will be a good strategy forever more. Times change. Demographics [...]
All posts tagged Netflix
Is Your Brand Strategy Getting Stale?
Posted by Michelle Yue on March 14, 2012
http://mascola.com/insights/is-your-brand-strategy-getting-stale/
It’s Hard (for Netflix) to Say I’m Sorry
A little over a month ago, Netflix sent out an email about their changing services and prices that really pissed off their customers. The social media sphere lit up with angry posts and tweets, Netflix’s stock price plummeted and, just last week, they had to revise their subscriber growth estimates by 1 million fewer. Then on Monday morning, I [...]
Posted by Lauren Leitch on September 23, 2011
http://mascola.com/insights/its-hard-for-netflix-to-say-im-sorry/
Be Nice To Your Customers (This Means You, Netflix)
It all started with an email. Hi Lauren, Your current $9.99 a month membership for unlimited streaming and unlimited DVDs will now cost you $15.98 a month. Sucks to be you! Love, Netflix p.s. You can easily change or cancel your plans, if you like, we really don’t need you. So maybe the email didn’t say [...]
Posted by Lauren Leitch on July 29, 2011
http://mascola.com/insights/be-nice-to-your-customers-this-means-you-netflix/
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