History of Advertising 1940s We often discuss current issues on this blog, but it’s important to remember our roots. Sometimes when you look back at history, it can inspire ideas for the future. At the very least, you’ll learn something. This week, we’ll cover the 1940s. As World War II came strolling along, FM radio [...]
History of Advertising: 1940s
http://mascola.com/insights/history-of-advertising-1940s/
Now That’s How You Make an Olympic Logo
With the 2012 London Games over and done and all of the athletes gone home, we can also say goodbye to the much maligned logo that was created for this year’s Summer Olympics. Not only was the quality of the identity hotly debated, but I noticed a huge lack of its presence on-air during the [...]
http://mascola.com/insights/now-thats-how-you-make-an-olympic-logo/
The NFL is Advertising Nirvana – But Not For Everyone
It may not be the land of Milk & Honey, but you’ll be hard pressed to even fathom a more ideal advertising scenario in today’s market than this bountiful land of Budweiser and Papa John’s. Imagine a television program that consistently averages 10-20 million viewers per viewing – not once a week, but multiple times [...]
http://mascola.com/insights/the-nfl-is-advertising-nirvana-%e2%80%93-but-not-for-everyone/


