It’s hard to believe that just six years ago MySpace was the most popular social network on the planet. World Wide Webbers were absolutely enamored with the ability to fully customize an online identity for all to see. What a difference six years can make. Members of online social communities are still clamoring to update friends, [...]
Wealth TV – A Sham for Affluent Brands?
I discovered Wealth TV when I was home on maternity leave a few years ago. The soothing sounds of Classical Journeys quieted my newborn like no other program, and I learned a little about some faraway places. But I wondered then, and still wonder now: do the wealthy really watch this channel? Their online media [...]
http://mascola.com/insights/wealth-tv-a-sham-for-affluent-brands/
Maybe Eve Was Right About That Apple
Fads suck. Don’t get me wrong: in the moment, they are AWESOME. That honeymoon period when you first get your supernewfangledshinything, you are instantly part of the “in” crowd. You’re cool. You’re hip. Hell, thinking back, I was practically unstoppable in my Coca-Cola shirt in ’88. However, time passes and today’s “it” thing becomes tomorrow’s [...]
http://mascola.com/insights/maybe-eve-was-right-about-that-apple/


