All posts tagged music

Should Your Brand Go Retro?

The task of coming up with new promotions and marketing efforts can be a lot of fun. But when it comes down to it, the goal is to initiate programs that will ultimately be successful, whether that means gaining new customers or making more money. If you’re on the hunt for your brand’s next big [...]

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by on May 14, 2012  •  Permalink
Posted in Have you considered?
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Posted by Kaitlin Randall on May 14, 2012

http://mascola.com/insights/should-your-brand-go-retro/

To Bob Dylan, Whose Powerful Message Has Stood the Test of Time

In 2012, the world will recognize the 40 years of iconic songs and performances by Robert Allen Zimmerman. You may only know him as Bob Dylan. Maybe it’s time to step back and take another look at the content of the music from an amazing, one-of-a-kind musician, songwriter, performer, and poet. One of the most [...]

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by on November 2, 2011  •  Permalink
Posted in Uncategorized
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Posted by Chuck Mascola on November 2, 2011

http://mascola.com/insights/to-bob-dylan-whose-powerful-message-has-stood-the-test-of-time/

Only Dinosaurs Call It “Digital” Video

Come on, marketers of the world, lets get together on this – let the word “digital” die and slide into the tar pits of history.  When we say video, of course it’s digital. Same for when we’re talking about audio, and pretty much every recording format in common use today.  That includes televisions, phones, music, [...]

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by on September 6, 2011  •  Permalink
Posted in Can you believe?
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Posted by Chuck Mascola on September 6, 2011

http://mascola.com/insights/only-dinosaurs-call-it-digital-video/